A tasty morsel (and that's just the crisps)
PETER YORK ON ADS: No 167: WALKERS LITE
Walkers is on the borderline as an advertiser: a few more good things and it could enter the pantheon of the constantly watchable and the positively waited for, like Levi's and Virgin. This Bergman spoof is really quite funny, and Ulrika looks lovely in early 1950s-style long satin gloves. The joke is all about Brits and Swedes, posh and pop, high and low brows, and the relative desirability of sex and potato crisps. There's our Ulrika in this troubled haut bourgeois interior (in black-and-white, of course) surrounded by Chinesoid lamps with fringes and other "period" stuff. She's caressing the door edge and doing suggestive things with the brass handle, all the while murmuring these Scandivegian sounds at a deeply unmoved Gary Lineker, who's in white tie and profoundly sculpted beard, looking a bit like Abraham Lincoln. It's clearly not a 1990s companionable relationship.
And according to the subtitles she's saying something like "I feel something important exchanged between us tonight", while Gary walks away like a man who can't acknowledge his personal fluids.
But as he comes into stronger lighting the years fall away, we're back with World of Sport's favourite son and a confiding Gary tells us, in a decidedly north-of-Watford tone: "She's not wrong", while popping a crisp. The message is that New Walkers Lite crisps with 25 per cent less fat remain irresistable - certainly more compelling than Swedish babes who talk dirty.
Putting Ulrika - a successful crossover act if ever there was one (from Gladiators to Vic Reeves) - with Gary covers almost all conceivable constituencies. And you don't need to know the Bergman oeuvre to know that such films exist and are shown late on Channel 4 solely in order to be spoofed on "Friday Night is Comedy Night".
Music Why this music festival is still the place to spot the next big thing
Film review Michael Glatze biopic isn't about a self-hating gay man gone straight
Arts & Ents blogs
- 1 Astrological signs are almost all wrong, as movement of moon and sun throws out zodiac
- 2 Dad eats daughter's weed brownies, thinks he's had a stroke
- 3 The West has it totally wrong on Lee Kuan Yew
- 4 #FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
- 5 Scientists have discovered a simple way to cook rice that dramatically cuts the calories
Jeremy Clarkson to host BBC's Have I Got News For You despite Top Gear exit
James Bond Spectre trailer drops on YouTube
Zayn Malik already working on solo material, just days after quitting One Direction
A historian gave the most British look of despair when someone screwed up Richard III's birthday at his reburial
Kay Burley 'bias' against Ed Miliband prompts 130 complaints to Ofcom
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Germanwings plane crash: Co-pilot Andreas Lubitz wanted to 'do something people would remember him for'