A tasty morsel (and that's just the crisps)
PETER YORK ON ADS: No 167: WALKERS LITE
Walkers is on the borderline as an advertiser: a few more good things and it could enter the pantheon of the constantly watchable and the positively waited for, like Levi's and Virgin. This Bergman spoof is really quite funny, and Ulrika looks lovely in early 1950s-style long satin gloves. The joke is all about Brits and Swedes, posh and pop, high and low brows, and the relative desirability of sex and potato crisps. There's our Ulrika in this troubled haut bourgeois interior (in black-and-white, of course) surrounded by Chinesoid lamps with fringes and other "period" stuff. She's caressing the door edge and doing suggestive things with the brass handle, all the while murmuring these Scandivegian sounds at a deeply unmoved Gary Lineker, who's in white tie and profoundly sculpted beard, looking a bit like Abraham Lincoln. It's clearly not a 1990s companionable relationship.
And according to the subtitles she's saying something like "I feel something important exchanged between us tonight", while Gary walks away like a man who can't acknowledge his personal fluids.
But as he comes into stronger lighting the years fall away, we're back with World of Sport's favourite son and a confiding Gary tells us, in a decidedly north-of-Watford tone: "She's not wrong", while popping a crisp. The message is that New Walkers Lite crisps with 25 per cent less fat remain irresistable - certainly more compelling than Swedish babes who talk dirty.
Putting Ulrika - a successful crossover act if ever there was one (from Gladiators to Vic Reeves) - with Gary covers almost all conceivable constituencies. And you don't need to know the Bergman oeuvre to know that such films exist and are shown late on Channel 4 solely in order to be spoofed on "Friday Night is Comedy Night".
Film The critics but sneer but these unfashionable festive films are our favourites
TV We're so close to knowing what happened to Oliver Hughes, but a last-minute bluff crushes expectations
Arts & Ents blogs
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Peter Lik: The self-proclaimed 'fine-art photographer' whose work sells for millions
The best underrated Christmas movies from Love, Actually to While You Were Sleeping
Grace Dent on TV: The Lost Honour of Christopher Jefferies was a beautifully shot, immensely considered drama
The Lost Honour of Christopher Jefferies, review: Jason Watkins is brilliant, but real victim Joanna Yeates is reduced to a footnote
Marilyn Manson denies involvement in shocking Lana Del Rey rape video
Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
Shock poll shows voters believe Ukip is to the left of the Tories
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
New era of cheap oil 'will destroy green revolution'
Ukip founder Alan Sked and Nigel Farage 'begged Enoch Powell to stand as a candidate'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant