A woman's place is in her office-kitchen hybrid
PETER YORK ON ADS No 300: KINGSMILL BREAD
The set-up is classic - two women in a kitchen ("Two Cs in a K", the agency boys used to say). And the humorous device is so ancient: let's just say it practically pre-dates bread advertising. I'm nerving myself up to explain it.
But in a variety of other ways this is absolutely not a traditional set- up. That's because the women in the kitchen actually don't relate to the emotional centre of trad domestic life at all. This kitchen, restyled for 1999 in careful ways, isn't a house kitchen - it's more like an office one. There are no men or children around - and you feel that there won't be.
And the girls - the one like a very early, slimmer, breasty, blonde Victoria Wood in a mauve top; the other flat-chested, slim, boyish and bespectacled in grey-green V-neck and black jeans. These are women of our time at work.It's a joint piece to camera about the wonders of Kingsmill.
They've made it look like they've got in a couple of plates of Pret sandwiches for a working lunch, which is why the utterly whiskery devices of a) an ad within an ad where you see a clapperboard and hear the director talking, and b) the girls getting their lines comically wrong and gurning asides at the camera, look so clunky.
They do modern daytime-presenter things: they fight over the sandwiches, they make ladette noises (urm, urm, urm). They don't look remotely like Kathleen Harrison - or Wendy Craig for that matter.
Less sophisticated men will be asking themselves whether they could possibly be lesbians. More sophisticated audiences will be wondering if the writer just trailed that on purpose. And the rest of the watching world will be wondering why they bothered.
Two little points: 1) this is the first time I've seen the traditional suggestive "bread squeeze" actions in about 20 years, and 2) is it Roland Rivron on the brief voice-over?
TV review Nick Hewer, the man whose eyebrows speak a thousand words, is set to leave The Apprentice
Film The critics but sneer but these unfashionable festive films are our favourites
TV We're so close to knowing what happened to Oliver Hughes, but a last-minute bluff crushes expectations
Arts & Ents blogs
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Peter Lik: The self-proclaimed 'fine-art photographer' whose work sells for millions
The best underrated Christmas movies from Love, Actually to While You Were Sleeping
Grace Dent on TV: The Lost Honour of Christopher Jefferies was a beautifully shot, immensely considered drama
The Lost Honour of Christopher Jefferies, review: Jason Watkins is brilliant, but real victim Joanna Yeates is reduced to a footnote
Marilyn Manson denies involvement in shocking Lana Del Rey rape video
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food