Analysis: Just give them the facts

The Diana effect has revived the fortunes of the TV documentary. By Paul McCann

IT IS a truism hardly worth stating that Diana, Princess of Wales, was and is worth cold hard cash to the media. She sold magazines, newspapers and now it appears she can even help the more lofty world of current affairs television.

Last week's ITV programme on that crash (Diana: the Secrets behind the Crash) may have attracted a universal panning from critics and commentators for its reliance on the theories of Mohamed Al Fayed, but it also attracted an audience. The 9pm documentary and discussion hour attracted an average 12 million viewers according to unofficial overnight BARB ratings. This gave ITV a 53 per cent share of the available audience, which is more than respectable for that slot on the commercial broadcaster.

The obvious logic is that the populist nature of this particular programme gave it the ratings it did and that otherwise current affairs would fail in that slot. Certainly the orthodoxy of the former ITV programming director Marcus Plantin was that the only thing to put on at 9pm was drama, drama and more drama.

To squeeze past this mindset, Mr Plantin's requirement seemed to be that factual programmes had to be about sex, crime or the paranormal. Which would explain the Hollywood Women style of factual programming. Current affairs, however, is solidly banished to after News at Ten. Here, worthy programming - like a John Pilger Network First - can safely be aired to satisfy the requirements of the Independent Television Commission.

Yet once upon a time ITV did schedule meaty current affairs at 9pm and, according to the guru of BARB ratings, the researcher and television historian William Philips, they regularly achieved ratings of around 10 million. According to Philips, the Diana programme's figure is not that exceptional.

And even in the 10.40pm slot there is a strong appetite for factual shows. ITV recently attracted 7 million viewers to Savage Skies, its proper science documentary about the weather. At 9pm this programme could easily have managed an audience of 12 million.

The kicking that ITV has received from advertisers because of its ageing, down-market audience prompted the management changes of last year that brought in a new chief executive and programming director in David Liddiment. His desire to attract more ABC1 viewers has already resulted in the continuing search for a peak-time one-hour, current affairs programme. If ITV decides against moving News at Ten, and therefore cannot put the new show in that slot, it will most probably run at 9pm.

Of course the Diana effect was still felt for ITV. This is easily illustrated because the story of the Princess's death did similar things for Channel 4's Dispatches last week.

A much more hard-headed programme, Dispatches pulled apart the conspiracy theories aired by ITV and pulled in nearly 5 million viewers. The programme's weight means it usually achieves under 2 million viewers - even Cutting Edge can normally pull in three to four million.

News

literature

News
Dermot O'Leary attends the X Factor Wembley Arena auditions at Wembley on August 1, 2014 in London, England.

television

News
news
Arts and Entertainment
At this year's SXSW festival in Austin, Texas

Music Why this music festival is still the place to spot the next big thing

Arts and Entertainment
Russell Tovey, Myanna Buring and Julian Rhind Tutt star in Banished
tvReview: The latest episode was a smidgen less depressing... but it’s hardly a bonza beach party
Arts and Entertainment
‘The Royals’ – a ‘twisted, soapy take on England’s first family’
tv Some of the characters appear to have clear real-life counterparts
News
Brooks is among a dozen show-business professionals ever to have achieved Egot status
people
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Arts and Entertainment
A cut above: Sean Penn is outclassed by Mark Rylance in The Gunman
film review
Arts and Entertainment
arts + ents
Arts and Entertainment
James Franco and Zachary Quinto in I Am Michael

Film review Michael Glatze biopic isn't about a self-hating gay man gone straight

Arts and Entertainment
A scene from the movie 'Get Hard'
tvWill Ferrell’s new film Get Hard receives its first reviews
Arts and Entertainment
Left to right: David Cameron (Mark Dexter), Nick Clegg (Bertie Carvel) and Gordon Brown (Ian Grieve)
tvReview: Ian Grieve gets another chance to play Gordon Brown... this is the kinder version
Arts and Entertainment
Benedict Cumberbatch and Martin Freeman in the first look picture from next year's Sherlock special

TV
Arts and Entertainment
Because it wouldn’t be Glastonbury without people kicking off about the headline acts, a petition has already been launched to stop Kanye West performing on the Saturday night

music
Arts and Entertainment
Molly Risker, Helen Monks, Caden-Ellis Wall, Rebekah Staton, Erin Freeman, Philip Jackson and Alexa Davies in ‘Raised by Wolves’

TV review
Arts and Entertainment

TV
Arts and Entertainment
James May, Jeremy Clarkson and Richard Hammond in the Top Gear Patagonia Special

TV
Arts and Entertainment
Game of Thrones will run for ten years if HBO gets its way but showrunners have mentioned ending it after seven

Game of Thrones
Arts and Entertainment
Mans Zelmerlow will perform 'Heroes' for Sweden at the Eurovision Song Contest 2015

music
Arts and Entertainment
Elizabeth (Heida Reed) and Ross Poldark (Aiden Turner) in the BBC's remake of their 1975 original Poldark

Poldark review
Arts and Entertainment
Daniel Craig as James Bond in Skyfall

Mexican government reportedly paying Bond producers for positive portrayal in new filmfilm
Arts and Entertainment
Disney’s flying baby elephant is set to return in live-action format
filmWith sequels, prequels and spin-offs, Disney plays it safe... and makes a pachyderm
Arts and Entertainment
Nazrin with Syf, Camden
photography
News
The QI Elves photographed at the Soho Theatre. They are part of a team of researchers who find facts for the television programme 'QI'.
people
Arts and Entertainment
‘The Royals’ – a ‘twisted, soapy take on England’s first family’
tv0-star review: Sean O'Grady gives it his best shot anyway
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    The saffron censorship that governs India: Why national pride and religious sentiment trump freedom of expression

    The saffron censorship that governs India

    Zareer Masani reveals why national pride and religious sentiment trump freedom of expression
    Prince Charles' 'black spider' letters to be published 'within weeks'

    Prince Charles' 'black spider' letters to be published 'within weeks'

    Supreme Court rules Dominic Grieve's ministerial veto was invalid
    Distressed Zayn Malik fans are cutting themselves - how did fandom get so dark?

    How did fandom get so dark?

    Grief over Zayn Malik's exit from One Direction seemed amusing until stories of mass 'cutting' emerged. Experts tell Gillian Orr the distress is real, and the girls need support
    The galaxy collisions that shed light on unseen parallel Universe

    The cosmic collisions that have shed light on unseen parallel Universe

    Dark matter study gives scientists insight into mystery of space
    The Swedes are adding a gender-neutral pronoun to their dictionary

    Swedes introduce gender-neutral pronoun

    Why, asks Simon Usborne, must English still struggle awkwardly with the likes of 's/he' and 'they'?
    Disney's mega money-making formula: 'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan

    Disney's mega money-making formula

    'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan
    Lobster has gone mainstream with supermarket bargains for £10 or less - but is it any good?

    Lobster has gone mainstream

    Anthea Gerrie, raised on meaty specimens from the waters around Maine, reveals how to cook up an affordable feast
    Easter 2015: 14 best decorations

    14 best Easter decorations

    Get into the Easter spirit with our pick of accessories, ornaments and tableware
    Paul Scholes column: Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season

    Paul Scholes column

    Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season
    Inside the Kansas greenhouses where Monsanto is 'playing God' with the future of the planet

    The future of GM

    The greenhouses where Monsanto 'plays God' with the future of the planet
    Britain's mild winters could be numbered: why global warming is leaving UK chillier

    Britain's mild winters could be numbered

    Gulf Stream is slowing down faster than ever, scientists say
    Government gives £250,000 to Independent appeal

    Government gives £250,000 to Independent appeal

    Donation brings total raised by Homeless Veterans campaign to at least £1.25m
    Oh dear, the most borrowed book at Bank of England library doesn't inspire confidence

    The most borrowed book at Bank of England library? Oh dear

    The book's fifth edition is used for Edexcel exams
    Cowslips vs honeysuckle: The hunt for the UK’s favourite wildflower

    Cowslips vs honeysuckle

    It's the hunt for UK’s favourite wildflower
    Child abuse scandal: Did a botched blackmail attempt by South African intelligence help Cyril Smith escape justice?

    Did a botched blackmail attempt help Cyril Smith escape justice?

    A fresh twist reveals the Liberal MP was targeted by the notorious South African intelligence agency Boss