A Danish company has won a contest to find a new design for electricity pylons, the Department of Energy and Climate Change (DECC) said today.
The T-shaped design beat five other finalists in the contest run by the DECC, National Grid, and Royal Institute of British Architects to find a new shape for pylons, which have been unchanged since the 1920s.
The Pylon Design competition launched on May 23 and out of 250 entries, six finalists were unveiled on September 14 at the Victoria and Albert Museum in London.
The innovative T-Pylon design by Danish company Bystrup was unanimously agreed as the winner by the judging panel, it was announced today.
The company will receive £5,000 prize money, while the five other finalists will receive £1,000.
National Grid will now work with Bystrup to develop the T-Pylon design further, and has also said it wants to do more work with Ian Ritchie Associates on its Silhouette design, and New Town Studio's Totem design.
Energy and Climate Change Secretary Chris Huhne said: "This is an innovative design which is simple, classical and practical.
"Its ingenious structure also means that it will be much shorter and smaller than existing pylons and therefore less intrusive.
"This competition has been a great success in bringing forward new and creative approaches to a pylon model which has not changed since the 1920s.
"We are going to need a lot more pylons over the next few years to connect new energy to our homes and businesses, and it is important that we do this is in the most beautiful way possible."
National Grid executive director Nick Winser said: "In the T-Pylon we have a design that has the potential to be a real improvement on the steel lattice tower.
"It's shorter, lighter and the simplicity of the design means it would fit into the landscape more easily. In addition, the design of the electrical components is genuinely innovative and exciting.
"However, the Totem and Silhouette designs are worthy of further consideration - both of them have strong visual appeal and characteristics that could work well in different landscapes.
"We are genuinely delighted at the prospect of working with all three companies to develop some real options for the future."
There are more than 88,000 pylons in the UK, including 22,000 on National Grid's main transmission network in England and Wales.
The familiar steel lattice tower stands some 165ft high, weighs around 30 tonnes and carries up to 400,000 volts of electricity over thousands of miles.
Ruth Reed, Royal Institute of British Architects (RIBA) immediate past president, said: "The potential to reduce the size and height of pylons and consequently their impact on the landscape and the amount of materials in their construction, made this scheme a clear winner for me.
"The radical design of a single suspension arm carrying three conductors is simple and understated.
"Whilst there should still be the opportunity for statement designs where they are appropriate, this radical solution is a quantum leap forward for the design of the thousands of pylons needed in the years to come."