Art: The Independent Collector

John Windsor's Guide to Collecting Contemporary Art. This Week: Sarah Staton

SARAH STATON, who led the Nineties revival of artists' multiples, has gone into print publishing. Prints on paper are, after all, the original multiple - a centuries-old way of increasing an artist's work relatively cheaply. Today, young British artists are rushing into print as a way of capitalising upon their burgeoning reputations.

During the past six years, Staton's portable SupaStore, a parody both of department stores and the commodification of art, has sold multiples by some 300 young artists - including her own outsize papier-mache cigarette butts, T-shirts by Damien Hirst and Tracey Emin's peppermint rock. It has cleverly set up shop in cities as far afield as San Francisco, New York, Tokyo, Bregenz in Austria, and Middlesbrough.

Now, it has all got a bit out of hand. Her telephone has been kept ringing by young hopefuls trying to offload artefacts of sometimes dubious merit. And plenty of art organisations - for example, the ICA, Camden Arts Centre and the Multiple Store at St Martin's College, from which she graduated in 1988 - are selling multiples in a big way.

So, instead of struggling to administer shows of multiples contributed by 80 artists, she has turned SupaStore into a production company. A print portfolio of "10 SupaStore Supastars", its first project, will be on sale at Paul Stolper's stand at Art99, the big annual London contemporary art fair, which opens tomorrow for five days.

And from early next month, the prints will be at Staton's new "Open Studio" at 221 Waterloo Road, south London - hitherto known as the Tracey Emin Museum. Emin is moving to a studio in Shoreditch.

Staton launched her print project with the help of pounds 2,500 paid by the London Gallery for 20 of her multiples, now part of the gallery's permanent collection. They include a stick of Emin rock and a miniature painting on copper by Simon Bill, one of her new SupaStar printmakers.

The prints are black and white, in an edition of 50, comprising 35 portfolios of the entire edition and loose prints of the rest.

The starting price for loose prints is pounds 150, rising by pounds 50 after every three sold. There are now only five left of each of the prints by Emin and Gary Hume, both Sensation artists. They are now priced at pounds 400 each. Emin's print shows a Bambi fawn with the words "It's what I want to be". Hume's is a nude girl, the same image overlaid out of register eight times, so that there are 16 eyes and 16 nipples.

Staton's print consists of the words "I shall not want". She saw the slogan, from the 23rd Psalm, on a building worker's T-shirt. "It's better than `Nike'", she says. Price: pounds 200.

The other print artists are Anya Gallaccio, whose molten chocolate installations made her name, Ellen Cantor, Georgie Hopton, Simon Periton, Tim Noble & Sue Webster, and Tomato, the collective of video makers. The portfolio, originally priced at pounds 1,500, has so far sold 12 and will have a starting price of pounds 2,000 at Art99.

All of which will interest collector-investors who want to know, simply: will Staton's prints rise in value in the same way that her multiples have?

Most are rising already, ratchet-like, as the limited edition sells out. She does know how to pick 'em. Back in 1993, she sold Gary Hume's multiple, the video "King Knut", showing Hume in an empty bath, for pounds 200. It now changes hands for pounds 6,000. A year later, she was selling Hadrian Pigott's soaps, embossed with the words "Boy", "Girl" and "?" for pounds 5. Uninitiated visitors to SupaStore balked at paying so much for mere bars of soap. But they are now worth at least pounds 400.

Art99, The Business Design Centre, Islington (0171-359 3535); Paul Stolper's stand (0181-450 5846); SupaStore (0171-403 3510)

Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Arts and Entertainment
Feeling all at sea: Barbara's 18-year-old son came under the influence of a Canadian libertarian preacher – and she had to fight to win him back
TV review
Arts and Entertainment
Living the high life: Anne Robinson enjoys some skip-surfed soup
TV review
Arts and Entertainment

Great British Bake Off
Arts and Entertainment
Doctor Who and Missy in the Doctor Who series 8 finale

TV
Arts and Entertainment

film
Arts and Entertainment
Chvrches lead singer Lauren Mayberry in the band's new video 'Leave a Trace'

music
Arts and Entertainment

music
Arts and Entertainment
Home on the raunch: George Bisset (Aneurin Barnard), Lady Seymour Worsley (Natalie Dormer) and Richard Worsley (Shaun Evans)

TV review
Arts and Entertainment

TV
Arts and Entertainment
Strictly Come Dancing was watched by 6.9m viewers

Strictly
Arts and Entertainment
NWA biopic Straight Outta Compton

film
Arts and Entertainment
Natalie Dormer as Margaery Tyrell and Lena Headey as Cersei Lannister in Game of Thrones

Game of Thrones
Arts and Entertainment
New book 'The Rabbit Who Wants To Fall Asleep' by Carl-Johan Forssen Ehrlin

books
Arts and Entertainment
Calvi is not afraid of exploring the deep stuff: loneliness, anxiety, identity, reinvention
music
Arts and Entertainment
Edinburgh solo performers Neil James and Jessica Sherr
comedy
Arts and Entertainment
If a deal to buy tBeats, founded by hip-hop star Dr Dre (pictured) and music producer Jimmy Iovine went through, it would be Apple’s biggest ever acquisition

album review
Arts and Entertainment
Paloma Faith is joining The Voice as a new coach

TV
Arts and Entertainment
Dowton Abbey has been pulling in 'telly tourists', who are visiting Highclere House in Berkshire

TV
Arts and Entertainment

TV
Arts and Entertainment
Patriot games: Vic Reeves featured in ‘Very British Problems’
TV review
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Migrant crisis: UN official Philippe Douste-Blazy reveals the harrowing sights he encountered among refugees arriving on Lampedusa

    ‘Can we really just turn away?’

    Dead bodies, men drowning, women miscarrying – a senior UN figure on the horrors he has witnessed among migrants arriving on Lampedusa, and urges politicians not to underestimate our caring nature
    Nine of Syria and Iraq's 10 world heritage sites are in danger as Isis ravages centuries of history

    Nine of Syria and Iraq's 10 world heritage sites are in danger...

    ... and not just because of Isis vandalism
    Girl on a Plane: An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack

    Girl on a Plane

    An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack
    Why Frederick Forsyth's spying days could spell disaster for today's journalists

    Why Frederick Forsyth's spying days could spell disaster for today's journalists

    The author of 'The Day of the Jackal' has revealed he spied for MI6 while a foreign correspondent
    Markus Persson: If being that rich is so bad, why not just give it all away?

    That's a bit rich

    The billionaire inventor of computer game Minecraft says he is bored, lonely and isolated by his vast wealth. If it’s that bad, says Simon Kelner, why not just give it all away?
    Euro 2016: Chris Coleman on course to end half a century of hurt for Wales

    Coleman on course to end half a century of hurt for Wales

    Wales last qualified for major tournament in 1958 but after several near misses the current crop can book place at Euro 2016 and end all the indifference
    Rugby World Cup 2015: The tournament's forgotten XV

    Forgotten XV of the rugby World Cup

    Now the squads are out, Chris Hewett picks a side of stars who missed the cut
    A groundbreaking study of 'Britain's Atlantis' long buried at the bottom of the North Sea could revolutionise how we see our prehistoric past

    Britain's Atlantis

    Scientific study beneath North Sea could revolutionise how we see the past
    The Queen has 'done and said nothing that anybody will remember,' says Starkey

    The Queen has 'done and said nothing that anybody will remember'

    David Starkey's assessment
    Oliver Sacks said his life has been 'an enormous privilege and adventure'

    'An enormous privilege and adventure'

    Oliver Sacks writing about his life
    'Gibraltar is British, and it is going to stay British forever'

    'Gibraltar is British, and it is going to stay British forever'

    The Rock's Chief Minister hits back at Spanish government's 'lies'
    Britain is still addicted to 'dirty coal'

    Britain still addicted to 'dirty' coal

    Biggest energy suppliers are more dependent on fossil fuel than a decade ago
    Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition

    Orthorexia nervosa

    How becoming obsessed with healthy eating can lead to malnutrition
    Lady Chatterley is not obscene, says TV director

    Lady Chatterley’s Lover

    Director Jed Mercurio on why DH Lawrence's novel 'is not an obscene story'
    Farmers in tropical forests are training ants to kill off bigger pests

    Set a pest to catch a pest

    Farmers in tropical forests are training ants to kill off bigger pests