Artistic ambitions for Abu Dhabi's flag-carrier
Monday 08 November 2010
Abu Dhabi's flag-carrier Etihad is to launch a new art enthusiast club for members of its loyalty program, the airline said November 5.
The United Arab Emirates' capital has been trying to position itself as an art and culture destination for some years now and Etihad appears set to follow suit with a range of new features for its art loving customers.
Dubbed "Art Connect," the program will include a monthly exhibition of masterpieces and contemporary art in Etihad's premium lounges at Abu Dhabi airport, a concept similar to the miniature Rijksmuseum gallery installed in Amsterdam's Schiphol airport.
Travelers in the airline's premium cabins will be able to browse a brochure of artwork, and inflight entertainment onboard its aircraft will include an Art Channel hosted by Bertrand Epaud, director of the Dubai-based Opera Gallery.
"Etihad is proud to contribute to Abu Dhabi's growing reputation as a centre for art. Art Connect will offer members a fantastic array of local and international art, on display and for purchase, which will create a unique atmosphere in our lounges and aboard our aircraft," said Etihad's Peter Baumgartner in a statement.
"It delivers insider and background information while creating opportunities for art collectors from the comfort of your seat on the aircraft or premium lounge."
To give the complete art experience at 35,000 feet, however, Etihad may have to take a leaf out of Air France's book - the French airline's A380 "superjumbo" includes a small gallery in the business class cabin, which displays pieces from the Louvre's collection on integrated screens.
Robin Thicke admits he didn't write 'Blurred Lines'music
Review: Cilla, ITV TV
Arts & Ents blogs
- 1 Scottish referendum: So how about the English now being given a chance to split from England?
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 London council removes 'unacceptable' Stamford Hill posters telling women which side of the road to walk down
- 4 The response to my Pizza Express review has been overwhelming, and taught me a lot about journalism
- 5 Free U2 album: How the most generous giveaway in music history turned into a PR disaster
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Archbishop of Canterbury admits doubts about existence of God
Portuguese academic says British are 'filthy, violent and drunk'