Contemporary art galleries relocating to your living room, mobile device
Tuesday 15 June 2010
Artists and art organizations are in the process of taking art out of the gallery, relocating contemporary art into "venues" where the eye of the beholder is firmly lodged behind a TV, computer screen or mobile device.
While galleries and museums are well known institutions for modern and historic art, living rooms have become a virtual hanging space for innovative artists, keen to have their creations seen by a wider target audience.
In the spirit of the online art movement, renowned contemporary art institution, the Solomon R. Guggenheim Foundation has collaborated with YouTube and computer manufacturer HP to launch an online biennial of artist-created videos called YouTube Play. A Biennial of Creative Video.
The screen-based exhibition aims to collect artwork from some of "the most exceptional talent working in the ever-expanding realm of online video."
"The Guggenheim, YouTube, and HP share a view that creative online video is one of the most compelling and innovative opportunities for personal expression today," said Richard Armstrong, director of the Solomon R. Guggenheim Foundation and Museum in a June 14 press release.
"The project team came together to inspire and encourage the creation and celebration of this art form. YouTube Play demonstrates this is within the reach of anyone who uses a computer and has access to the Internet."
A new reality TV series called Work of Art: The Next Great Artist puts 14 artists under the scrutinizing gaze of mainstream TV viewers. Art and the process of creation are brought into American viewers' lounging space in easily-digestible one hour slots.
Some critics have commented that the "series sinks artistry to the depths of reality TV" while Work of Art: The Next Great Artist host China Chow argues that the Bravo TV network series is a gift "to mainstream America to be able to witness art - artists making their work and having a dialogue about it."
If you consider yourself a budding artist, or would like to leap into the world of video making, content creators from across the globe are invited to submit original works created within the last two years to the YouTube Play channel.
HP has created a series of how-to videos on the YouTube Play site that will assist uninitiated filmmakers hoping to become the next Doug Aitken, Matthew Barney, Chris Cunningham or Nam June Paik to create their masterpiece. The deadline for submissions is July 31, 2010.
Winning entries will go on show from October 22 to 24 in the Solomon R. Guggenheim Foundation, New York; Deutsche Guggenheim, Berlin; the Guggenheim Museum Bilbao; and the Peggy Guggenheim Collection, Venice.
Couch-bound art lovers around the world will be able to watch the videos simultaneously from the comfort of their living rooms by heading to the YouTube Play channel, http://www.youtube.com/play.
Work of Art: The Next Great Artist: http://www.bravotv.com/work-of-art
film Sex scene trailer sees a shirtless Jamie Dornan turn up the heat
Maisie Williams single-handedly rises to the challengeTV
Arts & Ents blogs
- 1 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Canadian woman suing police who locked her in van with sex offender who then raped her
Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
Game of Thrones really doesn't want Danny Dyer - EastEnders star rejected three times
Game of Thrones season 5 trailer: The first full-length look is here
Sia apologises for 'Elastic Heart' music video that sees Shia LaBeouf wrestle 12-year-old Maddie Ziegler
The secret joke hidden in Silence of the Lambs' most famous line
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
Stephen Fry explains what he would say if he was 'confronted by God'
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures