The BMW Art Car by Jeff Koons will be exhibited in the Netherlands for the first time ever - among historical collections of fine art and antique jewelry - at the 24th edition of the TEFAF (The European Fine Art Foundation) Maastricht Arts and Antiques Fair.
"This will mark the start of a three-year association between BMW Group Nederland and TEFAF Maastricht," said TEFAF Maastricht.
The black BMW M3 GT2 has been completely covered with distinctive colored stripes which "makes the car look as though it's travelling at top speed even when it isn't moving."
Jeff Koons is the 17th artist to collaborate with BMW on their Art Car series. World-renowned artists such as Roy Lichtenstein, Andy Warhol and Robert Rauschenberg have also provided BMW's art cars with total makeovers in the past.
Jeff Koons's Art Car will be displayed alongside around 30,000 fine art objects, antiquities and artworks in "the museum where everything [apart from the car] is for sale."
The TEFAF Maastricht Arts and Antiques Fair is divided into nine sections, each of which represents a different form of art, from modern masterpieces to artifacts dating back 7,000 years.
Highlights include a major work by Pierre-Auguste Renoir, Femme cueillant des Fleurs ( Woman picking flowers), on sale for $15 million; one of Rembrandt's late masterpieces, Portrait of a Man with Arms Akimbo, priced at $47 million; and an important Henry Moore sculpture, Mother and child block seat.Reuse content