Artists celebrate 25 years of Beck's Art Labels
Friday 15 April 2011
Go for a drink at The Ten Bells pub in east London this month and you'll see (and hear) Tracey Emin. Not literally of course, but on a Beck's beer label and audio recording as part of the beer brand's celebration of 25 years of Beck's Art Labels.
Similarly, wander into The Owl and the Pussycat just down the road and you'll find Tim Noble and Sue Webster, or pop into Benny's Bar and listen to Richard Long.
These artists plus many more have, over the years, each been commissioned to use the beer label as a blank canvas and create a limited edition art label.
Now, eight of these labels will be on show in various pubs to form an art crawl, where you can also hear the artist discuss the thinking behind their design.
So, there's Emin talking about why she decided on a picture of her in the bath ("I wanted something to look beery and frothy") and curator Anthony Fawcett recalling the reasoning behind Jeff Koons putting Pamela Anderson's legs on a label (the idea came from a painting of Anderson that Koons was doing for an exhibition at the time). To hear the short audio interviews, you simply plug your headphones into a play button in the pub.
Tomorrow, there's also the Art Crawl Live, where students from art colleges have been invited to have a go at designing their own Beck's art label. Six of the best from the emerging talents will be turned into a mural and painted onto a wall on Great Eastern Street by the art collective End of the Line.
Listen to his collaboration with Naughty Boymusic
Film review Michael Glatze biopic isn't about a self-hating gay man gone straight
Arts & Ents blogs
- 1 Tidal launch: The most pretentious lines from Alicia Keys' valedictory speech
- 2 Trevor Noah: Jon Stewart's replacement faces online criticism over 'anti-Semitic' tweets
- 3 I might be an MP, but that doesn't stop me fighting sexism with my breasts
- 4 Martha Stewart accuses Snoop Dogg of 'smoking for four hours' during Justin Bieber Roast
- 5 Gamers confess the worst things they've done in The Sims
Tidal launch: The most pretentious lines from Alicia Keys' valedictory speech
Tidal: Jay Z's Spotify rival criticised for making wealthy artists even richer
Top Gear live to go ahead: Jeremy Clarkson to join Richard Hammond and James May... just don't call it Top Gear
Fifty Shades of Grey movie shows first sex scene 'after 40 minutes'
Menstruation-themed photo series artist 'censored by Instagram' says images are to demystify taboos around periods
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
Street preacher quoting from the Bible fined for calling homosexuality an 'abomination'
Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
The West has it totally wrong on Lee Kuan Yew
Katie Hopkins attacked me on Twitter — so I reported her to the police for inciting racial hatred
David Cameron calls Labour 'hopeless, sneering socialists' while announcing 7-day NHS plans