Reel around the fountains: Karl Lagerfeld photographs Rome's water features
With Fendi funding the renovation of Rome's fountains, its creative director celebrates the dramatic landmarks' beauty
Alexander Fury is a fashion journalist, author and critic. He is fashion editor of the Independent, i and the Independent on Sunday newspapers and was awarded the inaugural Editorial Intelligence Award for Fashion Commentator of the Year 2014-15. He was named one of InStyle magazine's 20 most powerful people in fashion in 2015.
Saturday 17 August 2013
The fashion industry isn't known for altruism. There's usually a catch to its charity: a watch launch or a handbag to be flogged. Yet Fendi's restoration of the fountains of Rome – most famously the Trevi, Anita Ekberg's venue for frolicking in La Dolce Vita, but also the complex of the Quattro Fontane – seems to have no ulterior motive. Thank god, a "Trevi" perfume isn't on the cards.
So why are they doing it? Fendi calls Rome home – making the brand the odd one out in the Italian fashion pack. Milan is the hub of the Italian ready-to-wear industry, but Rome is the heart of Italian culture: the High Renaissance and the Alta Moda. Exactly what Fendi wants to be aligned with.
If we also factor in that Fendi's creative director Karl Lagerfeld has been dubbed fashion's Roi Soleil, this aquatic obsession is appropriate. Louis XIV devised the extravagant dancing fountains at Versailles. Now Kaiser Karl has placed his own stamp on the fountains of Rome, photographing them for an exhibition and a hefty coffee-table tome,The Glory of Water, to mark Fendi's multi-million Euro investment in Rome's heritage.
"It is a great idea, a great project," says Lagerfeld, "because this famous fountain is a symbol of Rome, like the Colosseum and St Peter's." In his pragmatic, Teutonic style, he adds: "I think the fashion world is very lucky luxury brands like Fendi and others can pay for this kind of restoration."
Game of Thrones
Arts & Ents blogs
- 1 Caitlyn Jenner car crash: Driver who died in collision sued by surviving passengers for $18.5m
- 2 Pictures show young Palestinian girl biting Israeli soldier trying to detain boy during West Bank protests
- 3 Watch the Supermoon live: How to see the brightest Moon of the year tonight
- 4 Hulk Hogan wants to be Donald Trump's running mate in the US Presidential election
- 5 Blood Moon and Supermoon: September to bring brightest – and dimmest – full Moon of the year on same night
Game of Thrones season 6: Jon Snow theorists believe Ned Stark's son may have a twin sister
Edinburgh Fringe 2015: Monty Python-inspired Australian Sam Simmons wins comedy award with 'very silly' show
Game of Thrones season 6: Director promises most exciting premiere yet 'starts off with a bang'
Star Wars: The Force Awakens: Online toy marathon to launch new film
Benedict Cumberbatch in Hamlet: Technician quits after social media row with actor's fans
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Stock up on canned food for stock market crash, warns former Gordon Brown adviser
Labour leadership: Jeremy Corbyn voters most likely to believe 'world is controlled by a secretive elite'