What type of pieces would you associate with the Victoria & Albert Museum. William Morris prints and marble busts, perhaps? Well, how about a 3D printed gun? Or electronic cigarettes? Or Katy Perry false eyelashes?
Such are some of the objects in their new Rapid Response collection, a curating initative set up to reflect a fast-changing world, where lightning-quick technological and design developments might seem incongruous with the stately acquisitions processes of a museum. No longer at the V&A, though: opening next week, a constantly-updating gallery will be filled with objects that tell us something about the here and right now.
And its evolution really will be rapid: launching with 12 items, the gallery will add a new object to the display about every two weeks. Anything that’s suddenly making headlines can be collected, conserved, and put behind glass within two or three days – “which is mind-bogglingly fast for us”, says Kieran Long, senior curator of contemporary architecture, design and digital and the initiative’s co-curator alongside Corinna Gardner.
Some might question the need to go to a museum to gawp at, say, the Flappy Bird mobile phone game, but Long has no doubts about the project’s worth. “These objects might look trivial, and of course they are less [monetarily] valuable than a Renaissance painting, but they are treated exactly the same by the museum in terms of conservation and security,” says Long. “We think these stories are just as worth preserving as, say, a Constable.”
Looking at their choices, it soon becomes clear that items are not selected simply because they’re innovative – there is a steely thread of social politics running through the collection. “When you walk around the museum you wonder, where’s the bit that engages with the world outside and people’s lives, for sociological or political reasons?” says Long. “We started to develop a wholly new type of collecting… driven by what people are interested in, what the press picks up on, what suddenly comes to light as bearing on the history of design and manufacturing.”
V&A’s Rapid Response Unit
V&A’s Rapid Response Unit
1/5 Louboutin Nudes collection
“Nude” is not a synonym for “fair”, “peachy” or “Caucasian” – though you’d be forgiven for thinking so, given fashion parlance. Step forward, Christian Louboutin: the footwear designer launched The Nudes Collection of stilettos in five different skin-tones last autumn. “The narrative of these objects, why they’re important, is their ability to match your skin colour,” says Gardner. “But it’s an economic story for us, because it shows increasing incomes across the world: women of different ethnicities are in a position to buy shoes that cost £500.” Meanwhile, Louboutin launched an accompanying skin-match photographic app for consumers shopping online using their mobiles – particularly popular in Asia.
2/5 3D printed gun
The 3D printed gun – “The Liberator” – attracted shrill international press coverage when Cody Wilson, an American anarchist, designed, made and successfully fired it in May 2013. He shared the blueprints online; they were downloaded 100,000 times before the US State Department removed them. And – quite a coup – the V&A has managed to source that first, plastic gun from Wilson. “Once I know you can print out that gun, how does it change our relationship? We want to provoke the visitor,” says Long.
3/5 Vype electronic cigarette
The e-cig certainly seems a zeitgeisty technological development of our time – although it turns out it was first created in the 1960s. With the smoking ban and increasing health-consciousness, however, it’s booming. The Vype e-cigarette was chosen because it was the first in the UK produced by a tobacco giant – CN Creative, a division of British American Tobacco – and the first to air a TV advert. “They are a very sophisticated piece of design,” says Gardner. “The thing that makes it timely is the realisation that this is not a passing trend – and how the larger tobacco companies are entering [the market].”
4/5 ‘Lufsig’ Ikea toy wolf
This mass-produced soft toy took on a new resonance, after it was thrown at the governor of Hong Kong, Leung Chun-ying – known as “The Wolf” – by anti-government protesters in September 2013. There were further layers of linguistic play afoot: Lufsig’s Cantonese name, Lo Mo Sai, sounds like an insult evoking one’s mother’s genitals … Suddenly, the soft toy was drawing queues and selling out in every Ikea. “The purchase became a sign of that shared feeling of not being happy with government,” explains Gardner. The V&A’s Lufsig was bought in Wembley, because it was unable to get hold of the original.
5/5 Primark trousers
The curators identified a pair of Primark jeans amid the rubble in a photograph of the collapsed Rana Plaza clothing factory in Bangladesh in April 2013. At Primark in Stratford, east London, they were able to find the same jeans line … but Primark got in touch and said, actually, so fast is the international supply chain, that manufacture of those jeans had already switched to a factory in Pakistan. Instead, the company has volunteered a pair of Rana Plaza-sourced cargo trousers for display. The garment will be contextualised with photographs and text about the disaster, but the exhibition won’t moralise. “We don’t consider ourselves to be campaigning … for us, it is just a piece of evidence of globalised manufacturing,” says Long.
This new mandate is best reflected in the two objects that kicked off the project: a 3D printed gun, designed and made by American anarchist Cody Wilson, and a pair of Primark jeans, manufactured in the Rana Plaza factory that collapsed, killing more than 1,000 Bangladeshi workers. “I saw [the gun] as a transformational object in the history of design,” insists Long. “It not only transforms what design is capable of but also our relationship with one another. That’s our ethos: we’re interested in design that bears on what citizenship means today.”
You might expect resistance to such collecting from some of the brands behind the objects – surely Primark wouldn’t want their jeans on display as a permanent reminder of workers’ deaths? But Gardner suggests the clout of the V&A means most companies have actually been helpful: Primark even pointed out the jeans they’d got hadn’t been made at Rana Plaza, and offered a pair of cargo trousers instead. “There is a degree of objectivity in what the V&A aspires to – we represent a neutral civic space,” claims Long.
Yet many of their choices seem to be fired by a degree of moral outrage – those Katy Perry false eyelashes will be contextualised with photos revealing the working conditions others must endure for the Western consumer to look pretty. A Motorola “wearable terminal”, which can tell warehouse workers where to go next to collect items for sending out but also tracks their productivity, demonstrates the constantly-monitored position of thousands of people who work in such jobs. We love next-day delivery, but do they love having their loo breaks timed?
“We are interested in objects that display some sinister outcome,” agrees Long. “That is not something that a lot of design museums do. [But] this is the stuff we all encounter every day: it’s surveillance cameras, and it’s benches that are designed so people can’t sleep on them: things that prevent freedom as well as emancipate us.”
It’s not all gloom though: they’ve also collected a mass-produced cuddly toy that became a collective symbol for political unrest and a new kind of lift cable that will allow us to whizz more than 1,000 metres in the air… Gardner insists they were keen to balance out the good and bad news stories within the initial collection.
But what if they get it wrong – what if, for example, their Oculus Rift virtual reality gaming headset never catches on? “Of course there is a massive risk: the Oculus Rift could be the Betamax of the 21st century!” smiles Long. “Nonetheless, that is interesting. And the V&A making a decision is meaningful in the history of design on its own. That’s not arrogant to say – we already have 4.5 million objects [in the V&A museum’s] permanent collection. I hope [Rapid Response] will be a freeing experience for people to think about the modern world in a different way. If we can achieve that, I am happy, even if an object turns out not to be the future of technology.”
The panel above previews some of the key pieces from the opening selection.
Rapid Response opens 4 July at the V&A; vam.ac.ukReuse content