Books for Children: And coming soon to a screen near you . . .: Deep in the heart of the Forest of Sin . . . A fearsome beast is stirring . . . Is it the Hairy Hornswoggler, the Shiny Snozzwangler, or the vile Vermicious Knid?
Sunday 04 April 1993
Philippa Milnes-Smith, Puffin's Editorial Director, believes the hefty pounds 60,000 price-tag will be money well spent: 'Up to now, we have aimed our advertising at the book trade and people in education. Reaching children and their parents together means we can lead them into bookshops, where they'll discover lots more good titles.'
Milnes-Smith is adopting a wait and see attitude to further cinema advertising, but insists this expenditure does not cut into Puffin's budget for other writers. And perhaps The Minpins needs a little extra push? Dahl's last work was by no means his best, lapsing into conventionality well before the end. Still, the tracking camera ranges over Dahl classics like Dirty Beasts and The Witches, too, and anything which leads children into that extraordinary imagination can't be bad, just so long as first books by up-and-coming originals aren't trampled down in this new phase of marketing strategy. AF
Final Top Gear reviewTV
Arts & Ents blogs
- 1 BBC told new political editor must be 'impartial' with Nick Robinson reportedly stepping down
- 2 Number of young homeless people in Britain is 'more than three times the official figures'
- 3 The map showing the most dangerous tourist destinations in Europe, according to the Foreign Office
- 4 The biggest first date turnoff has been revealed
- 5 German man found living with 300 rats in tiny apartment
More Britons believe that multiculturalism makes the country worse - not better, says poll
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture