Books for Children: And coming soon to a screen near you . . .: Deep in the heart of the Forest of Sin . . . A fearsome beast is stirring . . . Is it the Hairy Hornswoggler, the Shiny Snozzwangler, or the vile Vermicious Knid?
Sunday 04 April 1993
Philippa Milnes-Smith, Puffin's Editorial Director, believes the hefty pounds 60,000 price-tag will be money well spent: 'Up to now, we have aimed our advertising at the book trade and people in education. Reaching children and their parents together means we can lead them into bookshops, where they'll discover lots more good titles.'
Milnes-Smith is adopting a wait and see attitude to further cinema advertising, but insists this expenditure does not cut into Puffin's budget for other writers. And perhaps The Minpins needs a little extra push? Dahl's last work was by no means his best, lapsing into conventionality well before the end. Still, the tracking camera ranges over Dahl classics like Dirty Beasts and The Witches, too, and anything which leads children into that extraordinary imagination can't be bad, just so long as first books by up-and-coming originals aren't trampled down in this new phase of marketing strategy. AF
musicReview: Culture Club performs live for first time in 12 years
Children's bookseller wins The Independent's new author search
Arts & Ents blogs
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Axe wielding man shot dead after attacking four New York policemen on busy street
- 3 Watch what happened when food critics were unknowingly served McDonald's
- 4 Jimmy Carr's Oscar Pistorius joke goes a bit too far at the Q Awards
- 5 Ottawa shootings: Bruce MacKinnon's cartoon is the perfect tribute to soldier Nathan Cirillo
This is what a film sex scene actually looks like on set (mostly awkward)
Taylor Swift, 1989 - album review: Pop star shows 'promising signs of maturity'
American Horror Story season 4, Fox - review: Silly, sensational but still sensitive
The Apprentice 2014: Nurun Ahmed and Lindsay Booth sent home in double firing
Russell Brand's Revolution - book review: Witty banalities aside, the comic has an authentic voice
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Attacks on 'Ukip Calypso' show how skewed people’s priorities are