Books for Children: And coming soon to a screen near you . . .: Deep in the heart of the Forest of Sin . . . A fearsome beast is stirring . . . Is it the Hairy Hornswoggler, the Shiny Snozzwangler, or the vile Vermicious Knid?
Sunday 04 April 1993
Philippa Milnes-Smith, Puffin's Editorial Director, believes the hefty pounds 60,000 price-tag will be money well spent: 'Up to now, we have aimed our advertising at the book trade and people in education. Reaching children and their parents together means we can lead them into bookshops, where they'll discover lots more good titles.'
Milnes-Smith is adopting a wait and see attitude to further cinema advertising, but insists this expenditure does not cut into Puffin's budget for other writers. And perhaps The Minpins needs a little extra push? Dahl's last work was by no means his best, lapsing into conventionality well before the end. Still, the tracking camera ranges over Dahl classics like Dirty Beasts and The Witches, too, and anything which leads children into that extraordinary imagination can't be bad, just so long as first books by up-and-coming originals aren't trampled down in this new phase of marketing strategy. AF
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Arts & Ents blogs
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- 2 The man who filmed the Freddie Gray video has been arrested at gunpoint
- 3 How the language you speak changes your view of the world
- 4 Tory activist asked to step down after Labour candidate Rupa Huq is 'manhandled' while questioning Boris Johnson on the campaign trail
- 5 Uploading pictures to find out how old you are gives Microsoft the right to post them wherever they want
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Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
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The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
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