Bestselling e-books ranking reflects steep growth

In early 2011,
The New York Times will launch both fiction and nonfiction bestseller lists for e-books. These will be published in addition to its 14 other bestseller book lists for hardcover, paperback, children's books and graphic books.


 


 

This move reflects the increase in e-book sales with e-readers such as Amazon's Kindle and Apple's iPad. According to the Association of American Publishers, US e-books sales in 2010 have risen 190% compared to 2009.

A recent survey by Forrester Research found that 7% of US adults read e-books and that half the books they purchase are digital. E-book sales account for approximately 10% of book sales per some publishers. This is expected to rise to 25 percent in the next two to three years.

Bookstores post the bestseller information which in turn boosts book sales. Currently, there is no listing for the top e-book sales. Nielsen's BookScan does not track e-book sales. Amazon.com lists its top-selling books available on Kindle.

The newspaper states the lists will be "compiled from weekly data from publishers, chain bookstores, independent booksellers and online retailers, among other sources."

It is not known if the digital sales data will be included in the other fiction and non-fiction lists.

According to a Consumer Reports poll, 10% of adults surveyed will give an e-reader as a gift this holiday season, up from 4% in 2009. According to Forrester, this translates into the purchase of 1.3 million e-readers by US shoppers in 2010.

RC

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