Bath Literature Festival: Master storytellers - why some politicians can make us believe

 

Boris Johnson was the perfect example of a modern politician because he “excelled at telling a leadership story” even if he didn’t do much in the way of actual leadership, Gavin Esler has told the Bath Literature Festival.

The BBC broadcaster and author said that the Mayor of London “bears out the central thesis” of his new book about leadership, Lessons from the Top.  Esler asked his audience if anyone could think of a policy for which Johnson was actually responsible “that doesn’t involve bikes or transport”. There were about 250 people in the room. No one could.

The thesis of Esler’s book – subtitled How Successful Leaders Tell Stories to Get Ahead and Stay There – is that to have any followers in the 21st century, the stories leaders tell will have to change, driven by profound shifts in our culture and media. Not only do they need to tell us who they are and where they want to lead us, but they must be able – like Barack Obama – “to cleverly defuse all the worst things you might think about them before you think them”.

A masterclass in this skill was provided by the singer Dolly Parton when Esler interviewed her in Nashville, Tennessee. He asked her whether she had considered following Ronald Reagan and Arnold Schwarzenegger from showbiz into politics. “Honey, she said, “there have been enough boobs in the White House without mine.”

Which bits of her were real, Esler later asked. “It’s all fake!” she declared. Yet, he insists, Parton has “one of the sharpest minds I’ve ever encountered. She’s great. A really good songwriter and one of the biggest employers [through her Dollywood theme park] in one of the poorest areas of the United States”.

Both Ed Miliband and David Cameron had been making efforts to present themselves better – “to tell their more interesting, personal stories” – Esler said. Yet while “it is quite clear that our politicians are doing their best [to get us out of the financial crisis], they don’t have a magic bullet”.

Saturday: What’s on

11.15am Jonathan Bate explores the poetry, prose and pity of the “Great War” and asks why it still exerts a fascination for us.

2.45pm The Suffragette and the Jockey. Di Atkinson discusses the moment, 100 years ago, when two worlds collided.

6.15pm Pat Barker returns to the characters of Life Class for her new novel, Toby’s Room.

8pm Hilary Mantel, the suddenly controversial novelist, comes to Bath to discuss Wolf Hall, Bring up the Bodies and the long shadow of Thomas Cromwell.

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
Keira Knightley and Benedict Cumberbatch star in the Alan Turing biopic The Imitation Game

film
Arts and Entertainment

TV
Arts and Entertainment
Radio 4's Today programme host Evan Davis has been announced as the new face of Newsnight

TV
Arts and Entertainment
Pharrell Williams performing on the Main Stage at the Wireless Festival in Finsbury Park, north London

music
Arts and Entertainment
Carrie Mathison returns to the field in the fourth season of Showtime's Homeland

TV
Arts and Entertainment
Crowds soak up the atmosphere at Latitude Festival

music
Arts and Entertainment
Meyne Wyatt and Caren Pistorus arrive for the AACTA Aawrds in Sydney, Australia

TV
Arts and Entertainment
Rick Astley's original music video for 'Never Gonna Give You Up' has been removed from YouTube

music
Arts and Entertainment
Quentin Blake's 'Artists on the beach'

Artists unveils new exhibition inspired by Hastings beach

art
Arts and Entertainment
MusicFans were left disappointed after technical issues
Arts and Entertainment
'Girl with a Pearl Earring' by Johannes Vermeer, c. 1665
artWhat is it about the period that so enthrals novelists?
Arts and Entertainment
Into the woods: The Merry Wives of Windsor at Petersfield
theatreOpen-air productions are the cue for better box-office receipts, new audiences, more interesting artistic challenges – and a picnic
Arts and Entertainment
James singer Tim Booth
latitude 2014
Arts and Entertainment
Lee says: 'I never, ever set out to offend, but it can be an accidental by-product'
comedy
Arts and Entertainment
tvThe judges were wowed by the actress' individual cooking style
Arts and Entertainment
Nicholas says that he still feels lucky to be able to do what he loves, but that there is much about being in a band he hates
musicThere is much about being in a band that he hates, but his debut album is suffused with regret
Arts and Entertainment
The singer, who herself is openly bisexual, praised the 19-year-old sportsman before launching into a tirade about the upcoming Winter Olympics

books
Arts and Entertainment
music
Arts and Entertainment
Jon Cryer and Ashton Kutcher in the eleventh season of Two and a Half Men

tv
Arts and Entertainment
Ben Whishaw is replacing Colin Firth as the voice of Paddington Bear

film
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Noel Fielding's 'Luxury Comedy': A land of the outright bizarre

    Noel Fielding's 'Luxury Comedy'

    A land of the outright bizarre
    What are the worst 'Word Crimes'?

    What are the worst 'Word Crimes'?

    ‘Weird Al’ Yankovic's latest video is an ode to good grammar. But what do The Independent’s experts think he’s missed out?
    Can Secret Cinema sell 80,000 'Back to the Future' tickets?

    The worst kept secret in cinema

    A cult movie event aims to immerse audiences of 80,000 in ‘Back to the Future’. But has it lost its magic?
    Facebook: The new hatched, matched and dispatched

    The new hatched, matched and dispatched

    Family events used to be marked in the personal columns. But now Facebook has usurped the ‘Births, Deaths and Marriages’ announcements
    Why do we have blood types?

    Are you my type?

    All of us have one but probably never wondered why. Yet even now, a century after blood types were discovered, it’s a matter of debate what they’re for
    Honesty box hotels: You decide how much you pay

    Honesty box hotels

    Five hotels in Paris now allow guests to pay only what they think their stay was worth. It seems fraught with financial risk, but the honesty policy has its benefit
    Commonwealth Games 2014: Why weight of pressure rests easy on Michael Jamieson’s shoulders

    Michael Jamieson: Why weight of pressure rests easy on his shoulders

    The Scottish swimmer is ready for ‘the biggest race of my life’ at the Commonwealth Games
    Some are reformed drug addicts. Some are single mums. All are on benefits. But now these so-called 'scroungers’ are fighting back

    The 'scroungers’ fight back

    The welfare claimants battling to alter stereotypes
    Amazing video shows Nasa 'flame extinguishment experiment' in action

    Fireballs in space

    Amazing video shows Nasa's 'flame extinguishment experiment' in action
    A Bible for billionaires

    A Bible for billionaires

    Find out why America's richest men are reading John Brookes
    Paranoid parenting is on the rise - and our children are suffering because of it

    Paranoid parenting is on the rise

    And our children are suffering because of it
    For sale: Island where the Magna Carta was sealed

    Magna Carta Island goes on sale

    Yours for a cool £4m
    Phone hacking scandal special report: The slide into crime at the 'News of the World'

    The hacker's tale: the slide into crime at the 'News of the World'

    Glenn Mulcaire was jailed for six months for intercepting phone messages. James Hanning tells his story in a new book. This is an extract
    We flinch, but there are degrees of paedophilia

    We flinch, but there are degrees of paedophilia

    Child abusers are not all the same, yet the idea of treating them differently in relation to the severity of their crimes has somehow become controversial
    The truth about conspiracy theories is that some require considering

    The truth about conspiracy theories is that some require considering

    For instance, did Isis kill the Israeli teenagers to trigger a war, asks Patrick Cockburn