Mills & Boon re-release erotic works to cash in on Fifty Shades of Grey 'revolution'
Nick Clark is the arts correspondent of The Independent. He joined the newspaper in June 2007, initially reporting on the stock markets. He has covered beats including the City, and technology, media and telecoms and made the switch to arts in December 2011. He has also contributed articles to the sports section.
Thursday 05 July 2012
Fifty Shades of Grey has sparked a “revolution” in women’s reading habits according to the romance literature giants Mills & Boon, and the subsequent surge in sales has prompted them to re-release some of their most erotic works.
The publisher is re-printing a series of “romances with a sinful edge” under the collected name 12 Shades of Surrender to cash in on the extraordinary success of EL James’s trilogy.
Since Fifty Shades was re-released by Random House subsidiary Vintage Books in April, sales of Mills & Boon noted a 40 per cent rise in sales of digital romance books. Kimberley Young, Mills & Boon’s editorial director, said: “Fifty Shades has revolutionised book buying and how comfortable women have become reading and talking about this kind of book.
“Women’s tastes have changed. They are much more open about sex and willing to discuss their fantasies.”
The company set up its Spice subsidiary to publish more erotic material in 2008 and the advent of the Kindle has boosted sales. “We’ve seen a rise in erotica over the past four years in the digital market,” Ms Young said.
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