Alice Jones' Arts Diary
Penguin promote new novel with Game of Thrones-inspired trailer
There are bodices and crowns, blood and sweat. There are old maps and ominous title cards saying “A Storm is Rising” and “A Kingdom in Peril”. No, it’s not a Game of Thrones trailer. It’s a YouTube advert for a book, Conn Iggulden’s Wars of the Roses saga Stormbird, which is published next month.
It is the first time that Penguin have created a trailer with such high production values. They are expecting 100,000 views online and a 10-second version will be broadcast on the giant screen at Canary Wharf underground station for two weeks next month. “It makes sense to use the visual to promote books. We’re so used to trailers for films”, says Iggulden, who handpicked the weapons and armour for the 50-second film.
Indeed, the publishers have spared no expense on the promo. Well, almost no expense. When they needed a close-up on an arm covered in bloody leeches, Iggulden lent a hand, literally. “I was obscurely disappointed they didn’t latch on but I got to watch them crawling across my skin which is an experience for any historical fiction author. I would have liked to have my blood sucked but in this case they just didn’t fancy a piece of Iggulden.”
TV reviewGrace Dent: Jimmy McGovern's new drama sheds light on sex slavery in the colonies
Eurovision 2015Australian Idol winner unveiled as representative Down Under
Arts & Ents blogs
- 1 Tourist films plane's descent just metres above packed Caribbean beach
- 2 Kate Moss: Previously unpublished nude photo revealed by Mert and Marcus
- 3 Indian woman creates 'Marriage CV' after parents put her on dating site: 'Definitely not marriage material. Won’t grow long hair, ever'
- 4 World Book Day: Boy 'excluded' from school after dressing up as Fifty Shades' Christian Grey
- 5 Bad Jews poster 'censored' on London Tube
The 9 rules every Wile E. Coyote and Road Runner cartoon had to follow are wonderfully pedantic
Toy Story 4: Pixar promises a romcom storyline 'separate' from the much-loved trilogy
Fifty Shades of Grey movie shows first sex scene 'after 40 minutes'
Bad Jews poster 'censored' on London Tube
World Book Day: Boy 'excluded' from school after dressing up as Fifty Shades' Christian Grey
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
Durham Free School: 'Creationism taught at' free school facing closure
End of the licence fee: BBC to back radical overhaul of how it is funded
Elif Shafak: Turkish author warns against rise of British nationalism
Most people think legal tax avoidance is just as wrong as illegal tax evasion, poll suggests
Nigel Farage promises Ukip will not 'stigmatise' would-be migrants – and says he wants 'everyone to speak the same language'