After muscling out film and music to become Britain's most lucrative entertainment medium last year, the £2bn (in sales) computer-games industry is now colonising bookshelves, too.
Minecraft, the biggest thing in gaming you can just about be excused for not knowing about – unless you're one of its 40 million registered users – will appear in print after maker Mojang sold publishing rights to London-based Egmont. Neither party has given clues about content, but expect colourful blocks (Minecraft players build and explore virtual worlds of Lego-like bricks).
The news comes after the publisher signed a deal with the makers of the Angry Birds games, starting with a joke book. No doubt the firm is hoping for block-busting, high-flying successes (groan).