Sir Alex Ferguson's autobiography has become the fastest-selling non-fiction book since records began in 1998, shifting 115,547 copies in one week.
According to trade publication The Bookseller, The former Manchester United manager's book, titled My Autobiography, breezed to the top of the book charts.
It beat Morrissey's verbose Autobiography, which sold 26,248 copies this week, down from almost 35,000 last week.
David Walliams's Demon Dentist, David Jason's My Life and the third instalment in Helen Fielding's Bridget Jones franchise, Mad About The Boy, complete the top five. The latter has now sold more than 100,000 copies.
Donna Tartt's The Goldfinch finished in 13th place, a high entry for a hardback literary novel.
But it is Sir Alex Ferguson's achievement that is the most impressive.
He took the record for fastest-selling non-fiction title from Delia Smith, whose How To Cook: Book Two sold 112,000 in one week in December 1999.
Sir Alex also beat David Beckham - who comes in for a bit of a battering in the memoir - by almost 30,000 copies.
£1.4 million of the total £30.7 million spent on printed books last week went on Sir Alex's revealing account of his life.