Random House £8.99 (240pp) (free p&p) from the Independent Bookshop: 0870 079 8897
Buyology, By Martin Lindstrom
Friday 15 May 2009
"One of the world's most respected marketing gurus" explains "how everything we believe about what we buy is wrong." The pitch for this US bestseller is tempting, but Lindstrom's insights are dire in style and unremarkable: "Subliminal messages are out there – don't fall prey."
On this side of the Atlantic, it is odd to be told that Michelin tyres attract because Michelin guides purvey "European experience". Weirdly, Lindstrom sells himself: "38, 5ft 8ins... with an extremely young, boyish looking face".
Anyone interested in the self-regard of a marketing man should buy this book, but for real insights dust off Vance Packard's The Hidden Persuaders from 1957.
To mark Tolstoy's 186th birthdaybooks
Arts & Ents blogs
- 1 Amy Winehouse statue unveiled in Camden
- 2 Lego breaks out of the toy box and heads for the gallery
- 3 George Galloway on Scottish independence: The political class is doing what Hitler couldn’t – destroying Britain
- 4 Headaches, fry ups, and hair of the dog - why do we get hangovers, and is there such thing as a 'cure'?
- 5 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
George Galloway on Scottish independence: The political class is doing what Hitler couldn’t – destroying Britain
Daniele Watts: Django Unchained actress detained in Los Angeles after being mistaken for a prostitute
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Scottish independence: Yes campaign feels the heat as Alex Salmond's NHS claims come under furious attack
Scottish independence: Britain faces 'constitutional crisis' at next election
£23m Birmingham cycle scheme is attacked by Tory councillor for not catering to the elderly