This book rubbishes the view of one psychologist that "the female brain is predominantly hard-wired for empathy. The male brain is predominantly hard-wired for understanding."
Fine approvingly quotes a biologist who describes the brain as "a vast unknown, a perfect medium on which to project... assumptions about gender."
She suggests that for women to succeed in traditionally male work, they face the same problem as Ginger Rogers who, as was famously noted, "did everything Fred Astaire did, except backwards and in high heels."
The gendering of children, ("the pernicious pinkification of little girls") affects every aspect of their lives. An ironic book with a serious message, it points out that adults also obey this rigid code.