Mad Women, By Jane Maas

 

This memoir of a woman in an ad man's world provides a glimpse of the social realities that fuelled the plotlines of Mad Men.

Maas began as a copywriter in New York in 1964, writing ads for soaps (she rose to creative director and led the "I love New York" campaign). She captures a world in which women were only beginning to dream of wanting it all.

Every iota of the sex and glamour she recalls is matched by sexism. Maas reveals a gift for the witty one-liner that doubtless helped her get ahead in advertising.

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