Mad Women, By Jane Maas
Arifa Akbar is literary editor of The Independent and i newspapers. She has worked at The Independent since 2001 as a news reporter and arts correspondent before joining the books desk in 2009. She was a judge for the Orwell Prize for books 2013, and the Fiction Uncovered Prize 2014.
Friday 25 January 2013
This memoir of a woman in an ad man's world provides a glimpse of the social realities that fuelled the plotlines of Mad Men.
Maas began as a copywriter in New York in 1964, writing ads for soaps (she rose to creative director and led the "I love New York" campaign). She captures a world in which women were only beginning to dream of wanting it all.
Every iota of the sex and glamour she recalls is matched by sexism. Maas reveals a gift for the witty one-liner that doubtless helped her get ahead in advertising.
game of thrones reviewWarning: spoilers
Arts & Ents blogs
- 1 How the language you speak changes your view of the world
- 2 'Fire at every person you see': Israeli soldiers reveal they were ordered to shoot to kill in Gaza – even if the targets may have been civilians
- 3 Italian police 'reveal' what Jesus looked like as a young boy
- 4 Uploading pictures to find out how old you are gives Microsoft the right to post them wherever they want
- 5 YouTube social experiment shows just how easy it is to kidnap a child
Top Gear: Jodie Kidd, Philip Glenister and Guy Martin 'in advanced talks' to join show
X-Men Apocalypse: First look at Jubilee and Jean Grey played by Game of Thrones star Sophie Turner
American Horror Story: Hotel Angela Bassett set to make 'lots of trouble' with Lady Gaga in season 5
Fifty Shades of Grey movie shows first sex scene 'after 40 minutes'
Game of Thrones season 5 episode 4 - review: Sansa is in danger of becoming another footnote in Westeros' bloody history
In defence of liberal democracy
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils