Mad Women, By Jane Maas
Arifa Akbar is literary editor of The Independent and i newspapers. She has worked at The Independent since 2001 as a news reporter and arts correspondent before joining the books desk in 2009. She was a judge for the Orwell Prize for books 2013, and the Fiction Uncovered Prize 2014.
Friday 25 January 2013
This memoir of a woman in an ad man's world provides a glimpse of the social realities that fuelled the plotlines of Mad Men.
Maas began as a copywriter in New York in 1964, writing ads for soaps (she rose to creative director and led the "I love New York" campaign). She captures a world in which women were only beginning to dream of wanting it all.
Every iota of the sex and glamour she recalls is matched by sexism. Maas reveals a gift for the witty one-liner that doubtless helped her get ahead in advertising.
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