Mad Women, By Jane Maas
Arifa Akbar is literary editor of The Independent and i newspapers. She has worked at The Independent since 2001 as a news reporter and arts correspondent before joining the books desk in 2009. She was a judge for the Orwell Prize for books 2013, and the Fiction Uncovered Prize 2014.
Friday 25 January 2013
This memoir of a woman in an ad man's world provides a glimpse of the social realities that fuelled the plotlines of Mad Men.
Maas began as a copywriter in New York in 1964, writing ads for soaps (she rose to creative director and led the "I love New York" campaign). She captures a world in which women were only beginning to dream of wanting it all.
Every iota of the sex and glamour she recalls is matched by sexism. Maas reveals a gift for the witty one-liner that doubtless helped her get ahead in advertising.
Final Top Gear reviewTV
Arts & Ents blogs
- 1 Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
- 2 Van driver who comforted Clark Carlisle and called 999 after suicide attempt dies age 24
- 3 People all over the world are getting semicolon tattoos to draw attention to mental health
- 4 Baby rescued 1km out to sea after parents forgot about her
- 5 Greek debt crisis: The photograph that conveys the despair of Greece's elderly
Bad luck, One Direction: Paul McCartney doubts success of The Beatles will ever be matched again
This is surely the best way to watch Jaws
The Crystal Maze: Richard O’Brien confirmed to return as more details revealed about show's rebooted format
Guillaume Tell's gang-rape scene caused uproar at the Royal Opera House – but the portrayal of extreme sex and violence on stage is nothing new
Britain's best outdoor cinemas to visit this summer from Somerset House to Luna Cinema
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture