The Fame Formula, By Mark Borkowski Pan £8.99

By Brandon Robson

Mark Borkowski, one of the UK's leading exponents of the dark arts of PR, describes the manufacturing of celebrity from the days of carnival and vaudeville through the golden age of Hollywood and up to the present day. He recounts the exploits of such legendary publicists as Phineas Barnum, Harry Reichenbach and Maynard Nottage, and the stunts involving elephants, safecracking exhibitions and dances of the Seven Veils that kept their clients in the news.

But Borkowski's admiration for such "geniuses" is mystifying. It's no revelation that sex and scandal get you talked about, and that this applied as much in the days of Clara Bow as it does in the days of Britney Spears. I'm afraid I found most of this book uninteresting, and Borkowski's style does not help. The mixing of metaphors in the preface (he cut his milk teeth in a backwater and played with a lukewarm cauldron of publicity as a bushy-tailed youth) warns you at the start that you're not in the presence of a master of English prose.

Independent Comment
blog comments powered by Disqus
Career Services

Day In a Page

For men only: A pilgrimage to Mount Athos in Greece

For men only: A pilgrimage to Mount Athos

On a secluded peninsula in north-east Greece lies an enclave that's way off the tourist map, especially for women...
48 Hours In: Faro

48 Hours In: Faro

More than just the gateway to the Algarve, this city has much to tempt you off the beach.
Here, the coast is always clear: Celebrating sixty years of Pembrokeshire's National Park

60 years of Pembrokeshire's National Park

Mick Webb reveals a land of puffins, tanks and Hollywood blockbusters.
Free Range: Meet the designers of tomorrow

Free Range

Meet the artists of the future
Feeding a hungry world – or meddling with laws of nature?

Feeding a hungry world – or meddling with laws of nature?

As scientists at Rothamsted's GM trials plead with activists not to sabotage their work, Michael McCarthy visits the battle field
Monkey meat that could be behind the next HIV

Monkey meat that could be behind the next HIV

Deep in Cameroon's rainforests, poachers are killing primates for food. Evan Williams reports from Yokadouma on a practice that could create a pandemic
Catcalls, whistles, groping: just another day for a young woman

Catcalls, whistles, groping: just another day for a young woman

Government urged to take abuse more seriously as London study shows 41 per cent are harassed
Jailing of Maori separatists stirs colonial-era resentment

Jailing of Maori separatists stirs colonial-era resentment

Militant Tuhoe tribe members defiant amid claims race relations had been set back 100 years
Fatal crashes are cyclists' fault, says Boris

Fatal crashes are cyclists' fault, says Boris

Mayor condemned for saying that two-thirds of riders killed on the road were at fault in accidents
Move over Brangelina, this night belongs to Kingston Bagpuize

Move over Brangelina, this night belongs to Kingston Bagpuize

Unlikely community movie beats the stars to get prized Leicester Square premiere
Solved after 33 years? Case of first missing boy shown on milk carton

Solved after 33 years?

Case of first missing boy shown on milk carton
Like mamma used to make: Pizza Pilgrims is proving a word-of mouth sensation

Pizza Pilgrims: Like mamma used to make

A van dispensing purist pizzas is proving a word-of mouth sensation
The supper on its uppers: Why we need to learn to entertain lavishly for less

Supper on its uppers: Entertain lavishly for less

Dinner parties are buckling under the pressures of food snobbery and belt-tightening...
The 10 best summer cookbooks

The 10 best summer cookbooks

From Claudia Roden's The Food of Spain to The Art of Cooking with Vegetables by Alain Passard...
Gorgeous Georgian: Now we can enjoy the cuisine of Russia's fiery neighbour nearer home

Gorgeous Georgian cuisine

The food of Russia's fiery neighbour is among the world's most inventive and original