What's more, if the quality wasn't enough, (which it is), the company's history and clientele is something to be proud of too. Founded during the industrial revolution, and still based at their original factory site in Matlock, Derbyshire, each jumper is still made to very exacting standards and then hand-checked for faults before being shipped out to clients all over the world who include British-based designers such as Sonja Nuttall and Antonio Berardi.
Tonight the company is expected to win in the knitwear category of The British Apparel Export Awards, thanks to their outstanding worldwide sales. Luckily John Smedley is still a truly British brand, and this summer their Sea Island Cotton v-neck jumpers will be a must-have basic for women who appreciate style across the land.
Merino wool v-neck, pounds 78, for stockist enquiries call: 0171 580 5075. Spring/Summer stock will be delivered next month.
Melanie RickeyReuse content