Royal Opera House wins first West End transfer with 'Wind in the Willows'
Nick Clark is the arts correspondent of The Independent. He joined the newspaper in June 2007, initially reporting on the stock markets. He has covered beats including the City, and technology, media and telecoms and made the switch to arts in December 2011. He has also contributed articles to the sports section.
Tuesday 09 July 2013
The Royal Opera House is to follow in the footsteps of the National Theatre and the Royal Shakespeare Company with the transfer of a production to London’s West End for the first time.
The Wind in the Willows, which was first performed at the Opera House’s Linbury Studio Theatre a decade ago, is to play an eight-week run at The Duchess Theatre over Christmas.
The adaptation of the much-loved Kenneth Grahame tale of Ratty, Mole and Toad has returned to the Linbury stage three times, selling out each time.
The move was described as a “significant first” by those at Covent Garden, who hope the family show will have the same appeal as other transfers into the West End.
Sally O’Neill, the interim chief executive of the Opera House, said: “It is the future and builds on a strategy we’ve been planning to take our work out of the Opera House and to get more people through the doors.” This strategy included the Royal Ballet performing Romeo and Juliet at the O2 in Docklands.
The National scored lucrative hits with War Horse, which transferred to the New London Theatre, and One Man, Two Guvnors, which moved to Theatre Royal Haymarket. The extra revenue has helped them deal with budgetary pressure and Government funding cuts.
“This is not War Horse,” Ms O’Neill said. “But it follows that model. We have to make the budgets work, and commercial transfers are part of that.”
The RSC also hit big with Matilda the Musical, which moved from Stratford to the Cambridge Theatre in London in 2011. All of those plays have subsequently transferred to Broadway.
auctionThe first 23 lots have now gone. But there are 22 more still up for grabs
healthJames Bond's alcohol consumption puts him at 'high risk' of cirrhosis, tremors... and impotence
musicPolice chief rejects rappers' claims that his work is as dangerous as law enforcement or military service
comedy'Fresh Meat' star sees off stiff competition from Alan Carr, David Mitchell, Graham Norton, Lee Mack and Sarah Millican to win top prize
tvSpoiler alert: Find out the result of a heated final show
Beatles rush out 'bootleg' album to defy EU copyright law
Harvey Weinstein reveals his secret weapon on-set
Now that an oil trader's drinking has got him sacked, will we all have to make do with an afternoon latte?
Chiwetel Ejiofor and Idris Elba get nods for Best Actor, which no black Brit has ever won
Geoffrey Macnab reviews The Desolation of Smaug - the meat in Peter Jackson's Hobbit sandwich
peopleWhat advice would David Cameron give to his younger self?
Arts & Ents blogs
Not all right on the night
MasterChef 2013: Steven Edwards, Adam Handling and Scott Davies are the final professionals
Steven Edwards crowned winner of MasterChef: The Professionals 2013
Paul Walker: Fast & Furious 7 writers working on exit story for Brian O'Conner
Kanye West is as 'misguided as they come': Ohio police chief rejects rappers' claims that his work is as dangerous as law enforcement or military service
- 1 French café starts charging extra to rude customers
- 2 Sun will 'flip upside down' within weeks, says Nasa
- 3 Australia incest case: Severely deformed children found in remote farming community after generations of inbreeding
- 4 Physicists discover 'clearest evidence yet' that the Universe is a hologram
- 5 Fox News presenter tells viewers it is a 'fact' that both Jesus and Santa Claus are white
- < Previous
- Next >