Days like these: 16 February 1957


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The Independent Culture

In the postwar years BBC TV, in  line with government policy, had operated the “Toddlers’ Truce”, a television-free hour between  6pm and 7pm designed to let parents get the children into bed. The BBC were happy – it saved them money – but the advent of commercial television brought pressure from the ITV companies, who saw it as lost advertising revenue. The Postmaster-General, Charles Hill, weighed in, criticising the Truce  as BBC paternalism. On Saturday  16 February 1957, it disappeared:  the BBC’s first transmission was  Six-Five Special.