Luciano Pavarotti, the fragrance, is available from April 19 exclusively at Harrods. Nationally from department stores from May. Prices from £21
The world of perfume is ready to welcome its newest arrival - Luciano Pavarotti For Men. The daddy of modern opera is the latest star to front a fragrance and, yes, you'd be right in thinking that there may have been more obvious marketing choices for the great tenor - an evening dicky bow and bib-front shirt, a pasta sauce even, but surely not a perfume? Well, it may not be as curious a connection as it seems. Perfume creators always speak of their scents in themes and notes and how they develop from low to middle and through to the lingering top note. "Every drop," maintains the enthusiastic claim, is "a note whose fragrance is strong, decisive, vibrant." A mixture of ivy leaves, bergamot, lemon, neroli, cloves, Egyptian geranium leaves, roses and the rather curious sounding Tonka bean are some of this perfume's ingredients captured in a pleasantly rotund bottle reminiscent of a full-chested expression of passion and verve. Pavarotti's voice is hardly in question, but his scent may be a different matter. How desperately do men really want to smell of essence of aria?