Angry Birds app available for 'Rio' film
Tuesday 22 March 2011
Finnish company Rovio, creator of the popular Angry Birds game, has partnered with the upcoming animated film
Rio to create an app, available March 22, marrying the exotic tropical birds of the film with the game's wildly popular red, blue and black catapulting birds.
In the Rio version of the game, the slingshot birds go after smugglers instead of the green pigs' castle, and Rio's blue macaws, cockatoos, toucans, and monkeys are featured.
Rio follows the story of a domesticated macaw from Minnesota who takes off on an adventure to Rio de Janeiro with the bird of his dreams, Jewel. The film features the voices of Anne Hathaway ( Alice in Wonderland) and Jesse Eisenberg ( The Social Network).
The film studio, which also created the Ice Age films, approached Rovio in hopes of marrying the flocks and luring gamers to the movie screen to see Rio, as reported by National Public Radio in the US.
Enjoyed by both kids and adults, Angry Birds games have been downloaded more than 100 million times in 15 months, and the film company could benefit from the games' social media marketing. In turn, Angry Birds will be featured on billboards, posters, and ads.
Directed by Carlos Sandano, the family animated comedy in 3D also features the voices of the Black Eyed Peas' Will.i.am, singer/actor Jamie Foxx, Rodrigo Santoro ( Che, 300), and Jermaine Clement ( Despicable Me).
Rio releases April 8 in South America, Australia, the UK, Singapore, Hong Kong, Russia, and Spain, and on April 13 in France and 15 in North America.
Game trailer: http://www.youtube.com/watch?v=HzSNaUvmaOc
Angry Birds/ Rio music video: http://www.rio-themovie.com/angrybirdsrio/
TV review Nick Hewer, the man whose eyebrows speak a thousand words, is set to leave The Apprentice
Film The critics but sneer but these unfashionable festive films are our favourites
TV We're so close to knowing what happened to Oliver Hughes, but a last-minute bluff crushes expectations
Arts & Ents blogs
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Peter Lik: The self-proclaimed 'fine-art photographer' whose work sells for millions
The best underrated Christmas movies from Love, Actually to While You Were Sleeping
Grace Dent on TV: The Lost Honour of Christopher Jefferies was a beautifully shot, immensely considered drama
The Lost Honour of Christopher Jefferies, review: Jason Watkins is brilliant, but real victim Joanna Yeates is reduced to a footnote
Marilyn Manson denies involvement in shocking Lana Del Rey rape video
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre