Bollywood, Hollywood join hands against piracy
Sunday 21 March 2010
Leading Indian and US film makers have formed a Hollywood-Bollywood coalition to fight piracy in the South Asian nation - one of the world's biggest movie markets.
Dan Glickman, chairman of the Motion Picture Association of America, told reporters in New Delhi on Friday the "menace" of copyright infringement jeopardised a film's ability to make money.
"I hear that pirated DVDs enter the Indian market even before the official release. This has to be stopped," Glickman said.
Among the Indian studios joining the alliance are UTV Motion Pictures, Reliance Big Entertainment and YashRaj Films.
Indian consumers snap up 700 million illegal DVDs every year, at the expense of box office revenue.
A study by the US-India Business Council and consultancy Ernst & Young showed that piracy cost the Indian film industry 959 million dollars and an estimated 571,000 jobs in 2008.
Glickman said the coalition would protect content and the creative community in India.
India's film and television industry generated revenue of 7.7 billion dollars in 2008 and the figure is expected to top 13 billion dollars by 2015, according to the study conducted by consultancy PricewaterhouseCoopers.
Film The critics but sneer but these unfashionable festive films are our favourites
TV We're so close to knowing what happened to Oliver Hughes, but a last-minute bluff crushes expectations
Arts & Ents blogs
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Peter Lik: The self-proclaimed 'fine-art photographer' whose work sells for millions
Best underrated Christmas movies from Trading Places to While You Were Sleeping
Grace Dent on TV: The Lost Honour of Christopher Jefferies was a beautifully shot, immensely considered drama
The Lost Honour of Christopher Jefferies, review: Jason Watkins is brilliant, but real victim Joanna Yeates is reduced to a footnote
Marilyn Manson denies involvement in shocking Lana Del Rey rape video
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food