Trending: And the Oscar for best breakfast goes to...
One is a small-time cereal brand based in the titchy Dorset town of Poundbury. The other is the biggest, glitziest and most glamorous awards ceremony on the planet. What could Dorset cereals and this Sunday's Oscars award ceremony possibly have to do with one another? More than we might think, actually.
For this year, alongside the usual goodie bag fare – that last year included a trip to Monte Carlo, a home gym and a Tiffany crystal-studded cat collar – nominees visiting the GBK pre-Oscar "Gifting Lounge" will also have the opportunity to take home a box of cranberry, cherry and almond muesli, plus a bowl, spoon and a guide to Dorset. "Everyone was amazed when we were first approached," says Rob Ward, the company's head of communications. "We jumped at the chance to go to Hollywood."
So whether Streep, Spielberg, Scorsese et al, have been drowning their sorrows all night or toasting victory, at least they'll have a good breakfast to wake up to the next day.
Robin Thicke admits he didn't write 'Blurred Lines'music
Review: Cilla, ITV TV
Arts & Ents blogs
- 1 Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
- 2 Stamford Hill council removes 'unacceptable' posters telling women which side of the road to walk down
- 3 Kim Kardashian 'nude pictures' leaked on 4chan weeks after Jennifer Lawrence 'The Fappening' scandal
- 4 Alex Salmond: 'The rocks would melt with the sun before I'd ever set foot in the House of Lords'
- 5 Ice Bucket Challenge: US firefighter Tony Grider dies after participating in charity craze near power lines
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Archbishop of Canterbury admits doubts about existence of God