Trending: And the Oscar for best breakfast goes to...
One is a small-time cereal brand based in the titchy Dorset town of Poundbury. The other is the biggest, glitziest and most glamorous awards ceremony on the planet. What could Dorset cereals and this Sunday's Oscars award ceremony possibly have to do with one another? More than we might think, actually.
For this year, alongside the usual goodie bag fare – that last year included a trip to Monte Carlo, a home gym and a Tiffany crystal-studded cat collar – nominees visiting the GBK pre-Oscar "Gifting Lounge" will also have the opportunity to take home a box of cranberry, cherry and almond muesli, plus a bowl, spoon and a guide to Dorset. "Everyone was amazed when we were first approached," says Rob Ward, the company's head of communications. "We jumped at the chance to go to Hollywood."
So whether Streep, Spielberg, Scorsese et al, have been drowning their sorrows all night or toasting victory, at least they'll have a good breakfast to wake up to the next day.
Art Piece taken off website amid 'severe security alert'
Maisie Williams single-handedly rises to the challengeTV
Academy criticised after no non-white actors nominated
tvAn expose of hooliganism masquerading as an ideological battle
artLee Hadwin can't draw when he's awake, but by night he's an artist
Arts & Ents blogs
- 1 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 2 Dog thinks owner is drowning in lake, dives in and tries to pull him out
- 3 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 4 Chilling drone footage captures Auschwitz ahead of 70th anniversary of liberation
- 5 Narendra Modi: Indian Prime Minister wears suit with pinstripes that spell his name to meet Barack Obama
Ed Sheeran texts Noel Gallagher to offer him tickets after Wembley Stadium rant
Sia apologises for 'Elastic Heart' music video that sees Shia LaBeouf wrestle 12-year-old Maddie Ziegler
Taylor Swift banned from Triple J Hottest 100: Fans react to epic #Tay4Hottest100 defeat
Mortdecai becomes Johnny Depp's fifth consecutive box office bomb
Last Tango in Halifax, review: Can we ever really move on from Kate?
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
Islamic history is full of free thinkers - but recent attempts to suppress critical thought are verging on the absurd
30,000 reasons why the rhetoric on immigrants claiming benefits can stop now