Trending: And the Oscar for best breakfast goes to...
One is a small-time cereal brand based in the titchy Dorset town of Poundbury. The other is the biggest, glitziest and most glamorous awards ceremony on the planet. What could Dorset cereals and this Sunday's Oscars award ceremony possibly have to do with one another? More than we might think, actually.
For this year, alongside the usual goodie bag fare – that last year included a trip to Monte Carlo, a home gym and a Tiffany crystal-studded cat collar – nominees visiting the GBK pre-Oscar "Gifting Lounge" will also have the opportunity to take home a box of cranberry, cherry and almond muesli, plus a bowl, spoon and a guide to Dorset. "Everyone was amazed when we were first approached," says Rob Ward, the company's head of communications. "We jumped at the chance to go to Hollywood."
So whether Streep, Spielberg, Scorsese et al, have been drowning their sorrows all night or toasting victory, at least they'll have a good breakfast to wake up to the next day.
Arsenal 1 Everton 1: Substitute equalises with six minutes to go
food + drinkMichelin-starred Tom Sellers on being this year's hottest property
booksGeese, gorillas, grandads... and growing up
tvParents (and kids) rejoice! A new wave of fantastic family entertainment is here
food + drinkHow one grocery e-tailer is gearing up for the Yuletide rush
food + drink
Arts & Ents blogs
The 50 Best Christmas songs: Bells continue to ring for the Pogues' 'Fairytale of New York'
Sherlock series 3: Benedict Cumberbatch and Martin Freeman provide teasers for the biggest comeback in British television
Back in Black (Sabbath): On the comeback trail with Ozzy Osbourne and crew
The man who made Femen: New film outs Victor Svyatski as the mastermind behind the protest group and its breast-baring stunts
Back from the dead? Family Guy's Brian Griffin 'to make a comeback' after fan petition
- 1 Hundreds arrested as Canadian police smash worldwide paedophile ring
- 2 Sherlock series 3: Benedict Cumberbatch and Martin Freeman provide teasers for the biggest comeback in British television
- 3 The man who made Femen: New film outs Victor Svyatski as the mastermind behind the protest group and its breast-baring stunts
- 4 Mass murder in the Middle East is funded by our friends the Saudis
- 5 Japan cracks down on leaks after scandal of Fukushima nuclear power plant
- < Previous
- Next >