Trending: And the Oscar for best breakfast goes to...
Samuel Muston is deputy editor & food editor of The Independent Magazine. He writes a weekly food column – On the Menu – which appears in The Independent on Friday and i on Monday. And also travel and general features. Follow him on Instagram at @smuston
Tuesday 21 February 2012
One is a small-time cereal brand based in the titchy Dorset town of Poundbury. The other is the biggest, glitziest and most glamorous awards ceremony on the planet. What could Dorset cereals and this Sunday's Oscars award ceremony possibly have to do with one another? More than we might think, actually.
For this year, alongside the usual goodie bag fare – that last year included a trip to Monte Carlo, a home gym and a Tiffany crystal-studded cat collar – nominees visiting the GBK pre-Oscar "Gifting Lounge" will also have the opportunity to take home a box of cranberry, cherry and almond muesli, plus a bowl, spoon and a guide to Dorset. "Everyone was amazed when we were first approached," says Rob Ward, the company's head of communications. "We jumped at the chance to go to Hollywood."
So whether Streep, Spielberg, Scorsese et al, have been drowning their sorrows all night or toasting victory, at least they'll have a good breakfast to wake up to the next day.
Game of Thrones
Arts & Ents blogs
- 1 Barbarians vs Samoa interrupted by sprinklers as fans criticise lack of Wi-Fi and poor seating at West Ham's Olympic Stadium
- 2 Caitlyn Jenner car crash: Driver who died in collision sued by surviving passengers for $18.5m
- 3 Watch the Supermoon live: How to see the brightest Moon of the year tonight
- 4 Hulk Hogan wants to be Donald Trump's running mate in the US Presidential election
- 5 Blood Moon and Supermoon: September to bring brightest – and dimmest – full Moon of the year on same night
Game of Thrones season 6: Jon Snow theorists believe Ned Stark's son may have a twin sister
Edinburgh Fringe 2015: Monty Python-inspired Australian Sam Simmons wins comedy award with 'very silly' show
X Factor hopeful Mason Noise: 'How is Cheryl Fernandez-Versini in the music business, let alone a judge?'
Game of Thrones season 6: Director promises most exciting premiere yet 'starts off with a bang'
Star Wars: The Force Awakens: Online toy marathon to launch new film
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Tony Blair attacks Jeremy Corbyn's 'Alice In Wonderland' politics
Theresa May says jobless migrants should be banned from entering the UK