Well that escalated slowly: The cult of 'Anchorman'

How does a modestly-performing Hollywood film become a sequel-spawning phenomenon?

He may be lost without a teleprompter, but Ron Burgundy is, in his own words, kind of a big deal. In the past few months, Will Ferrell’s comic creation has been seen mugging his way through car adverts and chat-show appearances, and clowning around with Daft Punk at the MTV Europe Awards.

Scroll down for Anchorman 2 in pictures

He’s got two stints as a sportscaster lined up on American and Canadian television and has recorded a duet with the equally ubiquitous Robin Thicke. Like all the canniest celebrities, he has a memoir out in time for Christmas, "Let Me Off at the Top!", and he has lent his name to a Ben and Jerry’s ice cream flavour. The Burgundy bonanza will culminate later this month in one of the year’s most anticipated Hollywood releases, Anchorman 2: The Legend Continues.

It’s a publicity blitz worthy of One Direction, but there’s no need to feel embarrassed if you’re still only vaguely aware of Burgundy’s existence. For the benefit of the uninitiated, he was first sighted in 2004’s Anchorman: The Legend of Ron Burgundy. Resplendent in a red suit and a Tom Selleck moustache, he played a puffed-up 1970s San Diego newsreader, whose Scotch-guzzling, jazz flute-tootling confidence was dented when a woman (Christina Applegate) joined his channel’s on-air staff. Merriment, as they say, ensued.

Well, some merriment, anyway. At the time, Anchorman was greeted with a patronising half-smile by critics. “Neither as crazy as Old School nor as charming as Elf”, wrote A O Scott in The New York Times, “this extended comedy sketch ... will nonetheless satisfy, for now, the national hunger for Will Ferrell’s special brand of goofiness. The movie’s ideas are none too fresh – the crazy sideburns and ugly neckties of the 1970s will only yield so much hilarity – but there is a reasonably high quotient of funny jokes and off-the-wall, nutty gags.”

Critical snobbery? Actually, no: the paying public was no more enthusiastic. In 2004, Anchorman made $85m in America and just $5m in the rest of the world. That’s not a bad haul, but even when judged solely against Hollywood comedies from the same year, it’s not stellar either: 50 First Dates, Mean Girls, and three separate Ben Stiller vehicles, Dodgeball, Starsky & Hutch and Along Came Polly all earned more.

Since then, however, something strange has happened. The film’s DVD sales have kept growing – there was even a straight-to-DVD spin-off, Wake Up, Ron Burgundy! – and its critical standing has gone up with them. In a recent Time Out poll of 200 comedy professionals, Anchorman was ranked as the sixth best comedy ever made. It was beaten only by This Is Spinal Tap, Airplane, Annie Hall and two Monty Python films – so bad luck Mel Brooks, Billy Wilder, Groucho Marx and Charlie Chaplin.

Personally, I’m closer on the spectrum to the reviewers who shrugged in 2004 than to the fans who hail it as a masterpiece today. But there’s no doubt that Anchorman plays a good deal better at home, with a few beers and a few friends, than it did at the cinema. For one thing, there’s the abundance of lines which barely register when you first hear them – “You stay classy, San Diego”, say, or “Sixty per cent of the time, it works every time” – but which have since been repeated often enough to assume catch-phrase status.

For another, there’s the film’s commitment to sheer nonsense. There’s no logic to its plotting or consistency of tone, but if this what-the-hell playfulness came across as irritatingly sloppy on initial viewing, it also means that you can settle down in front of it again and again, safe in the knowledge that there won’t be any genuine emotion or jeopardy to spoil the fun. You don’t have to worry about the awkwardness of Borat or the underlying bleakness in The Hangover. To quote Burgundy himself again, it always goes down smooth.

Sofa-friendly comfort-viewing isn’t the whole story, though. There’s no doubt that Anchorman has come to seem a lot more accomplished in recent years than it did in 2004. Indeed, when you judge it alongside the films that came afterwards, you can see it as the high watermark of modern Hollywood comedy: the point before everything began to go wrong.

That’s certainly true for its central cast and crew. Ferrell and Anchorman’s co-writer/director, Adam McKay, have made The Other Guys, Step Brothers and Talladega Nights together – all of them markedly inferior to their first collaboration. It’s now clear that Ron Burgundy is the apotheosis of Ferrell’s heartily idiotic, frequently semi-naked, alpha-male persona. Just as Steve Coogan’s performances can’t help reminding us of Alan Partridge, all of Ferrell’s later characters seem like Burgundy’s blander cousins.

And if Ferrell and McKay have had trouble following up Anchorman, then their difficulties are only part of a deepening malaise within mainstream comedy film-making. A recent study by box-office website The Numbers calculated that comedies accounted for 25 per cent of Hollywood’s ticket sales a decade ago, but this year that figure is less than 12 per cent. The study also worked out that the major studios made around 130 comedies annually between 2005 and 2008, but in the past four years, they’ve averaged fewer than 100 a year. Hollywood’s new priority is to churn out superhero and fantasy movies which sell internationally, so comedies, which don’t travel so well, are regarded as a risky investment: just look at the difference between the original Anchorman’s domestic and international box-office receipts.

In response to this trend, several of Anchorman’s stars have chased the fantasy dollar, signing up for bloated children’s blockbusters that put more emphasis on the CGI than the jokes: Ben Stiller was in Night at the Museum, Jack Black in Gulliver’s Travels, Steve Carell in Evan Almighty and Ferrell himself in Land of the Lost. Most of them are terrible. Other comedy specialists, meanwhile, have opted to forgo the family market altogether and indulge themselves with longer, ruder, more personal films. Anchorman’s producer, Judd Apatow, now finds room for every last bit of rambling, sweary improv’ that cast-members can think of, so his comedies drag on for two hours or more, whether Apatow is directing (Funny People lasts 146 minutes) or producing (Bridesmaids lasts 125). It’s hardly surprising that Hollywood doesn’t want to bankroll too many of them.

In this environment of bigger, baggier movies, Anchorman starts to look less like an undisciplined retro lark, and more like a precision-engineered entertainment machine. It’s packed with improvised one-liners, but it’s edited to a trim 89 minutes. It’s risqué enough to gratify adults, but gleefully daft enough to engage children. It’s not a big-budget extravaganza, but it isn’t a cut-price indie either. It’s a star vehicle, but it features cherishable contributions from several other leading comedians. Anchorman still isn’t great – and it’s certainly not the sixth best comedy ever made – but it is kind of a big deal for all these reasons. As for the state of Hollywood comedy in general, that’s kind of a big concern.

"Anchorman 2: The Legend Continues" goes on general release from 18 Dec

Five more comic slow burners

The Big Lebowski

The Coen brothers’ 1998 surreal stoner comedy starring Jeff Bridges is the definition of a sleeper hit, barely making back its $15m budget on its original cinema release. In the intervening years, however, it has become one of the Nineties’ best-loved films: there is now an annual Lebowski Fest in Kentucky and you can even choose to follow the Lebowski religion of “Dudeism”.

The Rocky Horror  Picture Show

The low-budget film adaptation of the camp stage musical barely registered on its initial release. But then cinemas started to screen it as a “midnight movie”, and the rest is history: 38 years on, and armies of devoted fans still flock to late-night, “interactive” screenings, dressed in burlesque costume and calling back the lines at every opportunity.

Harold and Maude

Hal Ashby’s dark comedy about a 20-year-old boy and a 79-year-old woman who fall in love over their shared enthusiasm for funerals, was a box office flop in 1971, with critics and audiences left baffled by its absurdist tone. However it has since enjoyed substantial re-appraisal, and is No 9 on the American Film Institute’s list of the best romantic comedies  of all time.

This Is Spinal Tap

Only moderately successful on its 1984 release, Rob Reiner’s send-up of a heavy-metal rock band on tour grew to become the blueprint for all future mockumentary. It is also a favourite of many a famous musician,  struck as they are by its plausibility.

Office Space

Before The Office came this brilliant 1999 satire of life in the workplace from Beavis and Butthead creator Mike Judge. Its modest performance at the box office gave way to huge DVD sales and Judge repeated the cult success with his subsequent satire Idiocracy.

Victoria Finan

Arts and Entertainment
No half measures: ‘The Secret Life of the Pub’

Grace Dent on TV The Secret Life of the Pub is sexist, ageist and a breath of fresh air

Arts and Entertainment
Art on their sleeves: before downloads and streaming, enthusiasts used to flick through racks of albums in their local record shops
musicFor Lois Pryce, working in a record shop was a dream job - until the bean counters ruined it
Arts and Entertainment
Serial suspect: the property heir charged with first-degree murder, Robert Durst
TV review
Arts and Entertainment
Igarashi in her

Art Megumi Igarashi criticises Japan's 'backwards' attitude to women's sexual expression

Arts and Entertainment
Could Ed Sheeran conquer the Seven Kingdoms? He could easily pass for a Greyjoy like Alfie Allen's character (right)

tv Singer could become the most unlikely star of Westeros

Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
Arts and Entertainment
It's all in the genes: John Simm working in tandem with David Threlfall in 'Code of a Killer'

TV review
Arts and Entertainment
Far Right and Proud: Reggies Yates' Extreme Russia

TV review
Arts and Entertainment
Kanye West was mobbed in Armenia after jumping into a lake

music
Arts and Entertainment
The show suffers from its own appeal, being so good as to create an appetite in its viewers that is difficult to sate in a ten episode series

Game of Thrones reviewFirst look at season five contains some spoilers
Arts and Entertainment
Judi Dench and Kevin Spacey on the Red Carpet for 2015's Olivier Awards

Ray Davies' Sunny Afternoon scoops the most awards

Theatre
Arts and Entertainment
Proving his metal: Ross Poldark (played by Aidan Turner in the BBC series) epitomises the risk-taking spirit of 18th-century mine owners

Poldark review
Arts and Entertainment
Eddie Redmayne is reportedly favourite to play Newt Scamander in Fantastic Beasts and Where to Find Them

film
Arts and Entertainment
Tom Hardy stars in dystopian action thriller Mad Max: Fury Road

film
Arts and Entertainment
Josh, 22, made his first million from the game MinoMonsters

Grace Dent

Channel 4 show proves there's no app for happiness
News
Disgraced Top Gear presenter Jeremy Clarkson
people
Arts and Entertainment
Game face: Zoë Kravitz, Bruce Greenwood and Ethan Hawke in ‘Good Kill’

film review

Arts and Entertainment
Living like there’s no tomorrow: Jon Hamm as Don Draper in the final season of ‘Mad Men’

TV review

Arts and Entertainment
Yaphett Kotto with Julius W Harris and Jane Seymour in 1973 Bond movie Live and Let Die

film
Arts and Entertainment

art
Arts and Entertainment

film
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Where the spooks get their coffee fix: The busiest Starbucks in the US is also the most secretive

    The secret CIA Starbucks

    The coffee shop is deep inside the agency's forested Virginia compound
    Revealed: How the Establishment closed ranks over fallout from Loch Ness Monster 'sighting'

    How the Establishment closed ranks over fallout from Nessie 'sighting'

    The Natural History Museum's chief scientist was dismissed for declaring he had found the monster
    One million Britons using food banks, according to Trussell Trust

    One million Britons using food banks

    Huge surge in number of families dependent on emergency food aid
    Excavation at Italian cafe to fix rising damp unearths 2,500 years of history in 3,000 amazing objects

    2,500 years of history in 3,000 amazing objects

    Excavation at Italian cafe to fix rising damp unearths trove
    The Hubble Space Telescope's amazing journey, 25 years on

    The Hubble Space Telescope's amazing journey 25 years on

    The space telescope was seen as a costly flop on its first release
    Did Conservative peer Lord Ashcroft quit the House of Lords to become a non-dom?

    Did Lord Ashcroft quit the House of Lords to become a non-dom?

    A document seen by The Independent shows that a week after he resigned from the Lords he sold 350,000 shares in an American company - netting him $11.2m
    Apple's ethnic emojis are being used to make racist comments on social media

    Ethnic emojis used in racist comments

    They were intended to promote harmony, but have achieved the opposite
    Sir Kenneth Branagh interview: 'My bones are in the theatre'

    Sir Kenneth Branagh: 'My bones are in the theatre'

    The actor-turned-director’s new company will stage five plays from October – including works by Shakespeare and John Osborne
    The sloth is now the face (and furry body) of three big advertising campaigns

    The sloth is the face of three ad campaigns

    Priya Elan discovers why slow and sleepy wins the race for brands in need of a new image
    How to run a restaurant: As two newbies discovered, there's more to it than good food

    How to run a restaurant

    As two newbies discovered, there's more to it than good food
    Record Store Day: Remembering an era when buying and selling discs were labours of love

    Record Store Day: The vinyl countdown

    For Lois Pryce, working in a record shop was a dream job - until the bean counters ruined it
    Usher, Mary J Blige and Will.i.am to give free concert as part of the Global Poverty Project

    Mary J Blige and Will.i.am to give free concert

    The concert in Washington is part of the Global Citizen project, which aims to encourage young people to donate to charity
    10 best tote bags

    Accessorise with a stylish shopper this spring: 10 best tote bags

    We find carriers with room for all your essentials (and a bit more)
    Paul Scholes column: I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England

    Paul Scholes column

    I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England
    Jessica Ennis-Hill: 'I just want to give it my best shot'

    Jessica Ennis-Hill: 'I just want to give it my best shot'

    The heptathlete has gone from the toast of the nation to being a sleep-deprived mum - but she’s ready to compete again. She just doesn't know how well she'll do...