Film trailer: 'Freakonomics' by Spurlock, Gibney and more

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Based on the bestselling and controversial book Freakonomics, this film employs six innovative documentarians who explore "the hidden side of everything," debunking conventional wisdom and revealing possible answers.

This first trailer, assembled by director Seth Gordon ( The King of Kong) weaves excerpts from various segments by the six filmmakers with commentary from the book authors, Steven Levitt and Stephen J. Dubner.

The film footage includes parts of the following:

A look at the ethics of Sumo wrestling by Alex Gibney ( Enron: The Smartest Guys in the Room) and the significance of baby names revealed by Morgan Spurlock ( Super Size Me). Underachieving kids motivated by cash are explored by Rachel Grady and Heidi Ewing ( Jesus Camp) and a controversial theory on dropping crime rates is examined by Eugene Jarecki ( Why We Fight).

In a move that is becoming more common with independent films, the video-on-demand version will be available prior to the theatrical release. Freakonomics will premiere on Apple iTunes, On Demand, Amazon and Vudu on September 3. It hits theaters October 1.


On Apple: