Growing market for Hispanic films motivates Hollywood
Wednesday 15 September 2010
With the September 14 news that Lionsgate Studios is partnering with Mexico-based media conglomerate Televisa to release 8-10 films targeting the US Latino moviegoer, the importance of this audience is in the spotlight.
In the US, 26 million moviegoers are Hispanic, representing the fastest-growing part of the audience, accounting for one-fourth of all frequent moviegoers, according to The Hollywood Reporter. The new studio partnership estimates this comprises an estimated $1 billion in ticket sales in 2008.
The presence of starring Latina actresses is rising, such as Eva Mendes ( The Other Guys) and Michelle Rodriquez ( Avatar), joining the strong numbers of Latino actors, and 'Hispanic' films have increasingly been successful, such as Robert Rodriguez's Desperado starring Salma Hayek and Antonio Banderas earning $25 million in 1995.
Some of the most recent top-earning Latino-oriented or Spanish-language films, per Box Office Mojo, include:
- Rodriguez's Machete starring Danny Trejo and Jessica Alba which opened as the number two film in the US two weekends ago and has made $21 million and counting.
- Volver (2006) earned $85 million. Directed by award-winning Pedro Almodovar and starring Penelope Cruz, it was nominated for an Oscar.
- Broken Embraces (2009), which earned $40 million worldwide, was also directed by Almodovar and starred Cruz.
- The Motorcycle Diaries or Diarios de Motocicleta (2004) earned $57 million. Directed by Walter Salles it starred Gael García Bernal.
- Frida (2002) earned $56 million. The biopic about artist Frida Kahlo played by Salma Hayek was directed by Julie Taymor and co-starred Alfred Molina as Diego Rivera.
- Y Tu Mamá También (And Your Mother Too) (2002) made $33 million. Directed by Mexican director Alfonso Cuarón ( Harry Potter and the Prisoner of Azkaban) it co-starred Diego Luna and Gael García Bernal.
- Real Women Have Curves (2002) earned $7.7 million. Starring America Ferrara and directed by Patricia Cardoso, it focused on growing up in America as a Hispanic.
- Mexican directors who have been embraced by Hollywood studios include Alejandro González Iñárritu ( 21 Grams, Babel), and Guillermo del Toro ( Hellboy films, Pan's Labyrinth).
Film review Michael Glatze biopic isn't about a self-hating gay man gone straight
Arts & Ents blogs
- 3 Gamers confess the worst things they've done in The Sims
- 4 Germanwings crash: 'Andreas Lubitz planned to marry pregnant girlfriend', claims German report
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
Street preacher quoting from the Bible fined for calling homosexuality an 'abomination'
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
The West has it totally wrong on Lee Kuan Yew
David Cameron calls Labour 'hopeless, sneering socialists' while announcing 7-day NHS plans