'How to Train Your Dragon' joins a long list of film franchises
Wednesday 13 October 2010
Among the top ten films of 2010, earning $489.6 million at the box office worldwide, the animated epic 3D adventure
How to Train Your Dragon will return for a second installment with Hiccup, his Viking tribe and Toothless the dragon.
The sequel is scheduled for a 2013 release with actors Jay Baruchel (
The Sorcerer's Apprentice), America Ferrera (
Ugly Betty), Jonah Hill (
Get Him to the Greek), and Christopher Mintz-Plasse (
Kick-Ass) all reprising their voice-over roles.
Since How to Train Your Dragon was conceived as a prequel to Cressida Cowell's book series, plans for the second story will tap elements from her nine volumes. The co-writer and co-director Dean DeBlois will direct alone. The DVD for the original "prequel" film is released this week.
Building a franchise out of successful films creates a brand, with subsequent installments driving momentum. How to Train Your Dragon is one of more than a dozen major film franchises with a new installment in the works; others include Tron, X-Men, Star Trek, Harry Potter, Twilight, Batman, James Bond, and Mission: Impossible.
Also common lately, the prequel allows a series to start anew. Among planned prequels are the new "Spider-Man 4" story, "Alien 5," and a promised follow-up to James Cameron's all-time blockbuster Avatar.
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