'How to Train Your Dragon' joins a long list of film franchises
Wednesday 13 October 2010
Among the top ten films of 2010, earning $489.6 million at the box office worldwide, the animated epic 3D adventure
How to Train Your Dragon will return for a second installment with Hiccup, his Viking tribe and Toothless the dragon.
The sequel is scheduled for a 2013 release with actors Jay Baruchel (
The Sorcerer's Apprentice), America Ferrera (
Ugly Betty), Jonah Hill (
Get Him to the Greek), and Christopher Mintz-Plasse (
Kick-Ass) all reprising their voice-over roles.
Since How to Train Your Dragon was conceived as a prequel to Cressida Cowell's book series, plans for the second story will tap elements from her nine volumes. The co-writer and co-director Dean DeBlois will direct alone. The DVD for the original "prequel" film is released this week.
Building a franchise out of successful films creates a brand, with subsequent installments driving momentum. How to Train Your Dragon is one of more than a dozen major film franchises with a new installment in the works; others include Tron, X-Men, Star Trek, Harry Potter, Twilight, Batman, James Bond, and Mission: Impossible.
Also common lately, the prequel allows a series to start anew. Among planned prequels are the new "Spider-Man 4" story, "Alien 5," and a promised follow-up to James Cameron's all-time blockbuster Avatar.
Artists unveils new exhibition inspired by Hastings beachart
Arts & Ents blogs
- 1 I was a Woman Against Feminism too
- 2 Fifty Shades of Grey movie trailer released: First look at Jamie Dornan as Christian Grey
- 3 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 4 Students offered grants if they tweet pro-Israeli propaganda
- 5 Israel has discovered that it's no longer so easy to get away with murder in the age of social media
Comic-Con 2014: Sherlock's Benedict Cumberbatch and Game of Thrones' George RR Martin set to attend
Hercules, review: Dwayne 'The Rock' Johnson takes centre stage in preposterous movie
Fifty Shades of Grey movie trailer released: First look at Jamie Dornan as Christian Grey
Can Secret Cinema sell 80,000 'Back to the Future' tickets?
George R. R. Martin responds to 13-year-old fan's 'heartfelt' letter asking for a grisly death in Game of Thrones
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia