Hulu launches in Japan in first foray outside US
Friday 02 September 2011
US online video service Hulu.com has begun streaming movies and television shows in Japan in its first expansion outside the United States.
Hulu, a joint venture between The Walt Disney Co., NBC Universal, News Corp. and Providence Equity Partners, a private equity firm, said the popular video service will cost Japanese subscribers 1,480 yen ($19) a month.
Unlike in the United States, where Hulu provides both free and premium services, the offering in Japan is subscription-only.
Japanese subscribers can watch advertising-free Hulu programming using personal computers, tablet computers, Web-connected TVs, video game consoles, Blu-ray players and smartphones.
Hulu senior vice president Johannes Larcher said in a blog post that Hulu's launch in Japan is part of the service's plan to become a "global brand."
"We are taking a first, but important step to make good on our aspiration to serve customers all over the world," Larcher said. "This is just the first of more markets outside of the US for Hulu."
Hulu said it plans to eventually add Japanese-produced content and content from across the Asian region to the service in Japan.
"We are in Japan for the long term, and excited to continue building our product for Japanese consumers," Larcher said.
Hulu's owners have reportedly been seeking to sell the company and potential suitors include Google, Yahoo!, Amazon and DirecTV, according to the Wall Street Journal.
GlastonburyWI to make debut appearance at Somerset festival
TV reviewIt has taken seven episodes for Game of Thrones season five to hit its stride
FilmPalme d'Or goes to radical and astonishing film that turns conventional thinking about immigrants on its head
Potter's attempt to create an Essex Taj Mahal was a lovely treattv
Arts & Ents blogs
- 1 Engineer pictured fixing plane's engine with 'duct tape' by concerned EasyJet passenger
- 2 Two-year-old says goodbye to bin man best friend
- 3 Saudi Arabia mosque bombing: Two volunteer security guards hailed as heroes for stopping Isis suicide bomber reaching worshippers
- 4 There is something wrong but very right about this Bible illustration
- 5 Remove smartphones from the hands of under-18s and maybe they will grow up to be less dumb
Jay Z's Tidal could be about to lose Beyonce's music in ultimate humiliation
Britain's Got Talent 2015: Jamie Raven divides Twitter as fans expose mind-boggling magic trick
Thrill of the chaste: The truth about Gandhi's sex life
Bob Dylan: How the Isle of Wight festival managed to steal the voice of a generation from Woodstock
Big Brother 2015 new housemates: Simon Gross returns as stripper Marc O'Neill, model Harry Amelia Martin and X Factor reject Sam Kay join
EU referendum: David Cameron's rules are a 'democratic disgrace', says French-born Scottish politician set to be denied a vote
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
A nation of inequality: How the UK is failing to feed its most vulnerable people
Australian man punched in the face for defending Muslim women from abuse on train
David Starkey 'tells Amal Clooney to shut up and stop over-promoting human rights'