3D fails to dazzle screen audiences
Tuesday 27 September 2011
Cinemagoers say 3D adds little to the movie experience, in a poll that indicates the format is failing to win over audiences.
Just 22 per cent of respondents to a survey by Yougov believed 3D improved a film; 28 per cent felt it made no difference – and 19 per cent thought it made it worse.
Charlotte Jones, a senior cinema analyst with IHS Screen Digest, said: "Some of the studios have looked at 3D as a bit of a cash cow and that has alienated some audiences. But I expect 3D to regain its credibility, with projects from Steven Spielberg, Francis Ford Coppola and Martin Scorsese yet to come."
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