3D fails to dazzle screen audiences

  • @robhastings

Cinemagoers say 3D adds little to the movie experience, in a poll that indicates the format is failing to win over audiences.

Just 22 per cent of respondents to a survey by Yougov believed 3D improved a film; 28 per cent felt it made no difference – and 19 per cent thought it made it worse.

Charlotte Jones, a senior cinema analyst with IHS Screen Digest, said: "Some of the studios have looked at 3D as a bit of a cash cow and that has alienated some audiences. But I expect 3D to regain its credibility, with projects from Steven Spielberg, Francis Ford Coppola and Martin Scorsese yet to come."