Bruce Willis Sky Broadband ad banned for 'misleading' customers
A Sky broadband advert starring Die Hard actor Bruce Willis has been banned for misleading customers.
The ad shows Willis in a dressing gown storming into an office to complain about the speed of his current internet provider. He is told to “try Sky broadband, it’s totally unlimited”.
A voice-over states the Sky Unlimited Broadband service is £7.50 with on-screen text stating it is for existing Sky customers only.
The Advertising Standards Authority ruled that the television ad breached its rules by failing to make it clear that those wishing to obtain Sky Unlimited Broadband would need to have purchased a Sky Line Rental with inclusive Sky Talk Weekends and Sky TV in order to get the deal.
“The minimum monthly price of both Sky TV and line rental should have been clearly communicated together with the £7.50 price claim,” ASA said in its published ruling.
“Because it was not, we concluded that the ad did not make sufficiently clear the extent of the commitment consumers had to make in order to obtain the broadband service at the advertised price of £7.50 per month, and was misleading.”
Game of Thrones
Arts & Ents blogs
- 1 Hair loss explained: How and why men go bald
- 2 Game of Thrones season 6: Jon Snow theorists believe Ned Stark's son may have a twin sister
- 3 Artist takes LSD, draws herself over different stages of the 9-hour trip to show its effects
- 4 iPhone 6s camera: features to include 4K video camera and flash for selfies
- 5 A pint of water every day is the key to losing weight, scientists say
Game of Thrones season 6: Jon Snow theorists believe Ned Stark's son may have a twin sister
Artist takes LSD, draws herself over different stages of the 9-hour trip to show its effects
Suicide Squad's Margot Robbie: Jared Leto's now more petrifying when out of his Joker make-up
Novel Scarlett Johansson tried to ban, Grégoire Delacourt’s The First Thing You See, to be published in UK
The Girl in the Spider's Web, David Lagercrantz, review: Stieg Larsson's heroes return in a thrilling new intrigue
Dresden riots: Protesters in Germany attack refugee buses shouting 'foreigners out'
France train shooting: US soldiers speak of the moment they stopped gunman and 'beat him until he was unconscious'
Labour leadership: Jeremy Corbyn accused of 'deluding' young supporters with 'claptrap'
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn