Whoever suggested that car manufacturer Kia's new commercial should feature a sock puppet-wearing Christopher Walken deserves a medal.
The advert - an edited version of which will be shown in one of the coveted commercial breaks during this weekend's Super Bowl - shows the actor, sock puppet on hand, comparing Kia's new Optima sedan to "the world's most exciting pair of socks."
"There are two types of people in the world: those who are content to blend in - these people walk through life like beige socks, uninspired and bored," he delivers in typical Walken fashion.
'Then there are those who expect more; they have pizzazz."
He then introduces the Kia optima, describing it as being "...like the world's most exciting pair of socks - but it's a midsize sedan."
The ad was devised by David&Goliath, whose chief creative officer Colin Jeffrey, said: "There are a few special moments in one's career - those times when you find yourself in an interesting place, making something you never thought possible, with someone you never thought you'd meet.
"Being in a closet with Christopher Walken and 600 pairs of beige slacks was definitely one of those moments."
Walken has long since established himself as an actor unafraid to have a bit of fun; he starred in a TV spot for Danish clothing brand Jack & Jones back in 2013 and memorably featured in Fatboy Slim's "Weapon of Choice" music video in 2002.
Last year, Kia enjoyed Super Bowl success with their Sorento commercial starring Pierce Brosnan.
The very fact that this new commercial takes place in a 'Walken closet' (say it out loud) sets this apart as an advert you should probably see.