The latest poster for superhero movie The Avengers features Iron Man, about to deliver an energy bolt (or something) to some off-camera baddie. Nearby, Captain America and Thor, God of Thunder, stare heroically into the middle distance.
In the background, The Incredible Hulk rampages down a Manhattan avenue. And yet, due to concerns that British audiences might mistake the film for the popular 1960s TV serial of the same name, in which a man in a bowler hat and his glamorous assistant solve crimes, the film has now been rechristened Avengers Assemble in the UK. I suppose, if you squinted a bit, you could mistake Scarlett Johansson for Diana Rigg.