Dawn of the Planet of the Apes trailer sparks 100 complaints after World Cup TV broadcast
Viewers criticising the 'inappropriate' timing of a clip including gun violence
A trailer for Dawn of the Planet of the Apes shown during Wednesday night’s World Cup semi-final has sparked around 100 complaints.
The teaser, featuring gun violence, was shown in the half-time advertisement break to 9.7 million people watching Argentina play Holland.
In one scene, an ape pretends to befriend two humans sitting on a sofa before stealing a machine gun and shooting one of them dead, leaving the other to plead for his life.
Viewers had been warned over Twitter to expect a “dramatic Apes clip” and encouraged to tweet their own mini reviews.
But while plenty of fans gushed over the “jawdroppingly brilliant looking movie”, others were less impressed with what they saw as the inappropriate timing of the advert’s broadcast.
The trailer was aired at 10pm, after the 9pm watershed, but concerns were raised that many children would still be awake to watch the big game.
One Twitter user described the graphic clip as “crass, gratuitous, ill-timed and irresponsibly violent” while another was left “shocked”.
The Advertising Standards Agency confirmed that the high number of complaints had been received and that a decision is to be made on “whether to investigate or not”.
“Complainants are concerned that the ad shows an ape grabbing a fun and shooting a man with it, during the broadcast of the World Cup semi-finals, which children would have been watching,” a spokesperson said.
Due for release on 17 July, Dawn of the Planet of the Apes is classified as a 12A meaning it is suitable for children but under 12s must be accompanied by an adult.
Some critics have accused the film of pushing an anti-gun agenda, as Andy Serkis' ape leader Caesar is fiercely against guns being introduced to his tribe.
Screenwriter Mark Bomback has denied these allegations, however, insisting that there is no political agenda behind the movie.
"If we were just going to try and Trojan-horse a gun-control message into the film, that would be a pretty narrow approach," he told the Washington Daily News.
"The issue of gun control involves lots of complicated reasons why that is or isn't a good idea."
BBC Trust agrees to axe channel from TV in favour of digital moveTV
Final Top Gear reviewTV
Arts & Ents blogs
- 1 Autistic teenager beaten up by bullies makes them watch 20-minute video about autism
- 2 Nick Kyrgios calls former Olympian Dawn Fraser a 'blatant racist' after she tells Wimbledon star to 'go back where their parents came from'
- 3 World learns of app that shows you who unfriended you on Facebook, app promptly crashes
- 4 Chris Moyles reportedly set to make radio comeback with new breakfast show on XFM
- 5 The Greece debt crisis explained in less than 100 words
Game of Thrones season 6: Daenerys actress Emilia Clarke says '50/50 chance' Jon Snow is alive
Chronixx interview: Reggae sensation on taking the opening spot at Glastonbury and calling Barack Obama a 'waste man'
Game of Thrones season 6: Director Jack Bender says showrunners 'communicate closely' with George RR Martin
Top Gear: Jeremy Clarkson 'can't front ITV motoring show' due to BBC contract clause
Amy Winehouse film: Mark Ronson praises 'respectful' movie as it scores highest ever UK opening for British documentary
More Britons believe that multiculturalism makes the country worse - not better, says poll
Osborne to cap family benefits at £23,000 – announced ahead of his post-election Budget
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
Sickness and disability benefits could be reduced by £30 a week as part of £12bn welfare cuts