“If you’ve got a lovely little treacle whip her up the cinema tonight for some old school laughs,” Danny Dyer told his Twitter followers on the day his new film Run for Your Wife opened last week.
It has emerged that few “treacles” or anyone else were treated to what has been dubbed the “worst film of 2013” as it took a paltry £747 on its opening weekend at the box office.
Run for Your Wife, based on the West End farce that ran for almost nine years from 1983, was savaged by the critics when it opened last week.
The film about a bigamist taxi driver starred Denise Van Outen and Girls Aloud’s Sarah Harding as Dyer’s two wives, and has a series of cameos from Dame Judi Dench, to Sir Cliff Richard and Rolf Harris.
The Independent’s critic Anthony Quinn, who gave the film one star out of five, said: “Perhaps never in the field of light entertainment have so many actors sacrificed so much dignity in the cause of so few jokes.”
Hopes that the public would ignore the reviews and flock to the cinema anyway, were not realised. The total take from five cinemas included Valentine’s Day previews, according to official data form the BFI. The film will have a chance to reach a wider audience as it plays on a further 65 cinemas.