Facebook film creators go a shade further
First, they pulled together an Oscar-nominated film about the invention of the "poke". Now the creative team behind The Social Network is exploring the literary realm known as "Mummy Porn."
Michael De Luca and Dana Brunetti, the Hollywood producers behind David Fincher and Aaron Sorkin's hit Facebook biopic, have been handed the hazardous task of bringing the erotic novel Fifty Shades of Grey to the big screen.
The duo's appointment was announced on Monday by Universal Pictures, which spent a reported $5m (£3.2m) acquiring the film rights to the book and its two sequels, during a heated auction in March.
It suggests that the studio intends to move full steam ahead with the film, cashing-in on a craze which has seen Fifty Shades sell 1,162,637 copies in its first 11 weeks, making it the fastest-selling book since records began.
"At its core, Fifty Shades is a complex love story, requiring a delicate and sophisticated hand to bring it to the big screen," said Universal.
"Mike and Dana's credits more than exemplify what we need in creative partners, and we're glad to have them as part of our team."
Among their first tasks will be appointing a screenwriter, director, and actors to play the novel's young protagonist Anastasia Steele and Christian Grey, a handsome older billionaire who introduces her to sado-masochism.
That may be easier than done, since its author E L James – whose real name is Erika Leonard – is taking what in the film industry is known as a "dreaded" hands-on interest in the film adaptation.
Film The critics but sneer but these unfashionable festive films are our favourites
TV We're so close to knowing what happened to Oliver Hughes, but a last-minute bluff crushes expectations
Arts & Ents blogs
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Peter Lik: The self-proclaimed 'fine-art photographer' whose work sells for millions
The best underrated Christmas movies from Love, Actually to While You Were Sleeping
Grace Dent on TV: The Lost Honour of Christopher Jefferies was a beautifully shot, immensely considered drama
The Lost Honour of Christopher Jefferies, review: Jason Watkins is brilliant, but real victim Joanna Yeates is reduced to a footnote
Marilyn Manson denies involvement in shocking Lana Del Rey rape video
Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
New era of cheap oil 'will destroy green revolution'
Ukip founder Alan Sked and Nigel Farage 'begged Enoch Powell to stand as a candidate'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant