Film-goers targeted in Christianity campaign
Digg
del.icio.us
Facebook
Reddit
Google
Stumble Upon
Fark
Newsvine
YahooBuzz
Bebo
Twitter
Independent Minds
Organisers of a course promoting Christianity plan to target more than two million film-goers with their first cinema advertisement.
A model, a footballer and a mountaineer appear in the one-minute commercial for the Alpha Course to be shown at 2,000 cinemas as part of a two-week campaign. The campaign, believed to be Britain's first cinema advertisement for Christianity, promotes the 10-week "introduction to Christianity" offered at more than 7,000 British churches of various denominations.
The advert was made by the film producers The Mob - more used to making advertisements for Sony PlayStation or Nike trainers than religion.
The mountaineer Bear Grylls, the Portsmouth footballer Linvoy Primus and the model Kim Johnson appear in the commercial, part of a £1m promotional drive. Each is shown taking part in their own pursuit - Primus scoring a goal, Johnson on a catwalk and Grylls climbing a rock face - before asking: "Is there more to life than this?"
Offensive or abusive comments will be removed and your IP logged and may be used to prevent further submission. In submitting a comment to the site, you agree to be bound by the Independent Minds Terms of Service.
- Print Article
- Email Article
-
Click here for copyright permissions
Copyright 2009 Independent News and Media Limited
