Hollywood magazine Daily Variety goes digital-only

 

The venerable Hollywood trade magazine Daily Variety published its last printed edition on Tuesday, ending an 80-year era by beckoning readers to a recently revamped website and announcing plans to launch a new weekly version of the publication.

The glossy magazine, under new ownership since last autumn, bid farewell to its daily paper-and-ink audience in a front-page inset headlined: "VARIETY ANKLES DAILY PUB HUBBUB," using the Variety-coined verb it typically uses to report departures of studio executives.

"This marks the last official print version of Daily Variety, which reported what happened yesterday," the magazine said. "For news of what happened two minutes ago, keep going to Variety.com, which will be updated constantly."

Long considered the bible of the entertainment industry, Variety said it would merge the editorial content and staff of Daily Variety and its weekly international sister publication, known simply as Variety, to form a new weekly printed edition that will debut on March 26 and publish every Tuesday.

Variety said its new weekly publication and the website would continue the daily magazine's insider emphasis on the business of entertainment, with expanded in-depth coverage.

The move reflects forces shaping much of American print-based journalism, as an increasing number of newspapers have either shifted all their content online or stopped publishing a physical edition on a daily basis.

Variety's website was relaunched on March 1 with a new format eliminating the subscription "pay wall" and providing free access to all its content.

In a column titled: "Change will do you good" and celebrating Variety's new era, Timothy Gray, a veteran senior editor, wrote that dropping the daily to focus on weekly and online products should yield economic benefits and improve the overall quality of stories.

"I'm sure some of you will go through withdrawal symptoms without the print Daily," he wrote. "But it's a new world. You either go with it, or else you mourn the death of vaudeville."

The Variety.com overhaul and upcoming launch of a new weekly followed the appointments of a new publisher, Michelle Sobrino, and a trio of new editors-in-chief earlier this year after Variety was sold to online publisher Jay Penske and private equity firm Third Point LLC last October.

At the time, sources said the Penske Media Group and Third Point paid about $25 million to acquire the Variety operation from medical and technical publisher Reed Elsevier.

Variety was founded in 1905 in New York as a weekly publication covering the vaudeville circuit and in 1933 spawned Daily Variety in Hollywood, where it grew into the entertainment industry's leading paper of record.

By newspaper standards, Daily Variety had a relatively modest circulation of 30,000 five years ago, when it was first put up for sale by Reed-Elsevier. But the magazine has long been considered compulsory reading for some of the richest and most powerful people in U.S. media and show business.

The magazine has frequently made cameos of its own in television shows and movies, even popping up in the recent Oscar-winning film "Argo."

Its unique brand of entertainment jargon, known as "slanguage," has even crept into the wider popular vernacular after words like "sitcom" and "soap opera" originated in the pages of Variety.

Less familiar outside Hollywood but ubiquitous in Variety's lexicon are such phrases as "to ankle" as a synonym for "to leave" or "exit," and "boffo" for a modifier describing a robust box-office return or ratings.

The final 32-page issue, including the back cover, devoted a dozen pages to a retrospective of Daily Variety.

A May 3, 1945, top headline read, "Studios Work V-E Day," announcing that studios would go about business as usual instead of closing in celebration of the end of World War Two in Europe. Another headline in the issue read, "Hitler's Exit Puts New Life Onto Frisco Stage."

Daily Variety went on to cover the witch-hunt for communists in Hollywood during the Cold War, upheaval in the entertainment industry during the civil rights movement, and the impact of the Sept ember 11, 2001, attacks on America by Islamist militants.

Reuters

Arts and Entertainment
Caroline Flack became the tenth winner of Strictly Come Dancing
tvReview: 'Absolutely phenomenal' Xtra Factor presenter wins Strictly Come Dancing final
Arts and Entertainment
J Jefferson Farjeon at home in 1953
booksBooksellers say readers are turning away from modern thrillers and back to golden age of crime writing
Arts and Entertainment
Nick Hewer is to leave The Apprentice after 10 years

TV review Nick Hewer, the man whose eyebrows speak a thousand words, is set to leave The Apprentice

Arts and Entertainment
Female fans want more explicit male sex in Game of Thrones, George R R Martin says

film George RR Martin owns a cinema in Santa Fe

Arts and Entertainment
Clued up: John Lynch and Gillian Anderson in ‘The Fall’

TV review

PROMOTED VIDEO
Arts and Entertainment
Rhys says: 'I'm not playing it for laughs, but I have learnt that if you fall over on stage, people can enjoy that as much as an amazing guitar solo'
musicGruff Rhys on his rock odyssey, and the trouble with independence
Arts and Entertainment
Krysia and Daniel (Hand out press photograph provided by Sally Richardson)
How do today's composers answer the challenge of the classical giant?
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment

ebooksNow available in paperback
Arts and Entertainment

ebooks
News
Shenaz Treasurywala
film
News
tv
Arts and Entertainment
Jason Watkins as Christopher Jefferies
tv
Arts and Entertainment
Star Wars Director JJ Abrams: key character's names have been revealed
film
Arts and Entertainment
Pharrell Williams won two BBC Music Awards for Best Song and International Artist
music
Arts and Entertainment
Mark, Katie and Sanjay in The Apprentice boardroom
TV
Arts and Entertainment

Film The critics but sneer but these unfashionable festive films are our favourites

Arts and Entertainment
Frances O'Connor and James Nesbitt in 'The Missing'

TV We're so close to knowing what happened to Oliver Hughes, but a last-minute bluff crushes expectations

Arts and Entertainment
Joey Essex will be hitting the slopes for series two of The Jump

TV

Who is taking the plunge?
Arts and Entertainment
Katy Perry as an Ancient Egyptian princess in her latest music video for 'Dark Horse'

music
Arts and Entertainment
Dame Judi Dench, as M in Skyfall

film
Arts and Entertainment
Morrissey, 1988

TV
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

    Clocks, rifles, swords, frogmen’s uniforms

    Surrounded by high-rise flats is a little house filled with Lebanon’s history
    Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

    Four months after the bombardment, Gaza’s wounds are yet to heal

    Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
    Gastric surgery: Is it really the answer to the UK's obesity epidemic?

    Is gastric surgery really the answer to the UK's obesity epidemic?

    Critics argue that it’s crazy to operate on healthy people just to stop them eating
    Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

    Homeless Veterans appeal: Christmas charity auction

    Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
    Pantomime rings the changes to welcome autistic theatre-goers

    Autism-friendly theatre

    Pantomime leads the pack in quest to welcome all
    The week Hollywood got scared and had to grow up a bit

    The week Hollywood got scared and had to grow up a bit

    Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
    From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

    Panto dames: before and after

    From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
    Thirties murder mystery novel is surprise runaway Christmas hit

    Thirties murder mystery novel is surprise runaway Christmas hit

    Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
    Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

    Anne-Marie Huby: 'Charities deserve the best'

    Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
    The botanist who hunts for giant trees at Kew Gardens

    The man who hunts giants

    A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there
    The 12 ways of Christmas: Spare a thought for those who will be working to keep others safe during the festive season

    The 12 ways of Christmas

    We speak to a dozen people who will be working to keep others safe, happy and healthy over the holidays
    Birdwatching men have a lot in common with their feathered friends, new study shows

    The male exhibits strange behaviour

    A new study shows that birdwatching men have a lot in common with their feathered friends...
    Diaries of Evelyn Waugh, Virginia Woolf and Noël Coward reveal how they coped with the December blues

    Famous diaries: Christmas week in history

    Noël Coward parties into the night, Alan Clark bemoans the cost of servants, Evelyn Waugh ponders his drinking…
    From noble to narky, the fall of the open letter

    From noble to narky, the fall of the open letter

    The great tradition of St Paul and Zola reached its nadir with a hungry worker's rant to Russell Brand, says DJ Taylor
    A Christmas ghost story by Alison Moore: A prodigal daughter has a breakthrough

    A Christmas ghost story by Alison Moore

    The story was published earlier this month in 'Poor Souls' Light: Seven Curious Tales'