Directors of two of this summer's biggest blockbusters have strongly criticised studios for giving too much away in the trailers.
Colin Trevorrow, whose Jurassic World became the fastest film to gross £1 billion last month, was unimpressed at the "bananas" decision to reveal a scene in which Chris Pratt rides a motorbike through a pack of velociraptors.
"My opinion? I think they've shown far more of this movie than I would have ever wanted," he told IGN. "I was emailing the guys today, can I just have the credits? Can you at least not spoil the credits?"
Blockbusters to watch this summer
Blockbusters to watch this summer
1/7 Inside Out
The director behind ‘Up’ has made another Pixar animation to make grown adults weep with this metaphysical tale of a group of emotions directing the life of a young girl. Out 24 July
2/7 Terminator Genisys
Arnie remains doggedly true to his word as the man who said “I’ll be back”, returning once more to protect Sarah Connor in a new instalment which can surely only best the previous two. Out 2 July
Summer movies don’t come less blockbuster-like than this saga about the world of French house music, based on the experiences of director Mia Hansen-Love’s DJ brother. Out 24 July
Forget the superheroes – this summer’s greatest screen force is ribald comedian Amy Schumer, star of this Judd Apatow film about a hard-partying journo getting a handle on love. Out 28 August
5/7 Magic Mike XXL
Channing Tatum and his jock-strapped posse return in this sequel to the 2012 hen-party favourite, whose level of, ahem, exposure will undoubtedly fail to match up to its title. Out 3 July
The Marvel hydra grows another head with a first film instalment for an incredible shrinking hero, played by Paul Rudd, who has the ability to shrivel to the size of… you’ve guessed it. Out 17 July
7/7 Mission-Impossible - Rogue Nation
The stolid spy franchise ramps up with another adventure for Tom Cruise’s Ethan Hunt, this time leading a team to eradicate dully named rogue organisation the Syndicate. Out 30 July
Trevorrow argued that snippets taken out of context can prove challenging for an audience as the "suspension of belief has to be earned". He also disapproved of the presentation of Jurassic World as a "shoot-em-up" when in fact, it cannot be neatly pigeonholed into a genre and contains relatively few explosions.
"This kind of marketing has historically been able to get a lot of people in theatres," he said. "I trust that a lot of people who have seen the movie will call their friends and say 'actually, it's not like that at all, it's more like Jurassic Park."
Taylor said recently that he had "a few unpleasant conversations" with the studio over how it chose to market the movie after it showed scenes that filmmakers had been trying to keep secret in its latest trailer (we won't spoil them here, but you can watch the clip below).
"I directed those scenes with the intention that no one would know," he told Uproxx. "One of my favourite moments - and I think Jason Clarke did a great job with it - is when he walks into the hospital in 2017 and everything from there until the turn, you're supposed to think, 'Oh man this is great'.
"I think [the marketing team] felt like they had to send a strong message to a very wary audience that there was something new, that this was going to new territory. They were concerned people were misperceiving this as kind of a reboot and none of us wanted to reboot two perfect movies by James Cameron."
Trailers aside, Terminator: Genisys has received a lukewarm reception from critics and is expected to flop compared to other movies in the franchise.Reuse content