Madonna has proved she really is a material girl after being banned from a chain of cinemas for texting on her phone during a film.
The queen of pop flouted the universal code of cinema etiquette during the New York premiere of Steve McQueen’s new film 12 Years a Slave.
Madonna’s constant tapping is said to have annoyed the audience at the Walter Reade Theatre in New York’s Lincoln Centre.
The news sparked Tim League, CEO of the Alamo Drafthouse Cinema in Austin, Texas, to ban the star from his chain of picture houses.
He tweeted: “Until she apologized to movie fans, Madonna is banned from watching movies @drafthouse.”
After someone accused him of capitalising on the incident to make headlines, he said: “Madonna, however entitled she feels she is, is unbearably rude to others around her by texting in a theater.”
He later told Entertainment Weekly that although his comment was initially meant as an “offhand joke, a spur of the moment 140 characters” and was “more of a means to get the issue out there, that it is rude to text during movies” he would stick to his guns.
“Now that it seems to have taken hold, sure, I’m going to enforce it. I’m serious, but I don’t think it really affects her life that much,” he said.
Alamo is well-known for enforcing strict cinema-going rules. Talking and texting is prohibited and can result in patrons being thrown out of the cinema.
12 Year's a Slave, starring Chiwetel Ejiofor, Michael Fassbender and Benedict Cumberbatch, tells the story of Solomon Northup, a free black man who was kidnapped in Washington DC and sold into slavery in 1841.
The film is a British-American venture, directed by Steve McQueen, whose previous credits include Shame and Hunger.