Netflix has slowly been unravelling its cinematic empire, and there's no better way to establish legitimacy than with a shiny Academy Award.
Which seems to be exactly where the streaming service has set its sights; with Esquire reporting its announced a deal to start showing its exclusive films in cinemas on the same day as their release online. The deal so far is to release 10 of its original films through iPic cinemas, a premium chain which operates in both New York and Los Angeles; with Christopher Guest's Mascots and the Jamie Dornan-starring Siege of Jadotville first on the list.
This won't be the first time Netflix has theatrically-released its original films, with Beasts of No Nation last year turning in a disappointing $90,777 worldwide gross; however, it seems clear the streaming service has no interest in money here.
A cinematic release with a specific chain cuts down on the financial risk, while instantly allowing the films to qualify for the Academy Award; considering a film needs to be shown for at least a week in New York and Los Angeles in order to be eligible. And it goes without saying any Oscar recognition will instantly turn up profits for Netflix on their own platform.
Netflix Chief Content Officer Ted Sarandos stated that consumer choice "is a pillar of our philosophy and the unparalleled level of comfort and hospitality offered at iPic made this a natural partnership."
Netflix originals to look forward to in 2016
Netflix originals to look forward to in 2016
1/14 House of Cards - Season Four - 4 March
Last time we were in Frank Underwood’s White House things weren’t looking to great for the President, his first Lady having just walked out on him. What will happen next in the critically acclaimed show is anyone’s guess.
2/14 Daredevil - Season Two - 18 March
Back in Hell’s Kitchen things were seemingly getting better. Kingpin is in prison and the crime syndicates should have dispersed - for the meantime at least. Unfortunately for Matt Murdoch, there’s a new anti-hero in town: The Punisher.
3/14 Flaked - 11 March
According to Netflix, Flaked is set in the insular world of Venice, California. It follows the “serio-comic story of a self-appointed 'guru' who falls for the object of his best friend’s fascination. Soon the tangled web of half-truths and semi-b******* that underpins his all-important image and sobriety begins to unravel. Arnett plays Chip, a man doing his honest best to stay one step ahead of his own lies.
4/14 Unbreakable Kimmy Schmidt - Season Two - 15 April
Following the story of 29-year-old Kimmy Schmidt on her journey through New York, season two is set to start right where the last left us. The Tina Fey created sitcom has already been renewed for a third season, so you know this one has to be good.
5/14 The Ranch - 1 April
A comedy starring Ashton Kutcher. Based on a failed semi-pro footballer who returns home to a Colorado ranch. It also has some of the producers from Two and a Half Men behind it, which just happens to be one of the most successful shows of all time.
6/14 Marseille - 5 May
Netflix’s first French language original is a tale of ‘power, corruption and redemption’. Sounding like it could very well be the next Narcos.
7/14 Grace and Frankie - Season Two - 6 May
The tale of a retired cosmetics mogul and a hippie art teacher living together was a hit across the world, especially in the US. Starring Jane Fonda and Lily Tomlin, the show has already been renewed for a third season.
8/14 Orange is the New Black - Season Four - 17 June
Another Netflix powerhouse, Orange is the New Black will see us returning to Litchfield Penitentiary. Prepare for more Piper, Alex and Red come June.
9/14 Stranger Things - 15 July
Eight-episode series starring Winona Ryder that follows a small community as they look for a young boy who has seemingly vanished. It all sounds quite scary.
10/14 The Get Down - August 12th
"Told through the lives and music of a ragtag crew of South Bronx teens, The Get Down is a mythic saga of the transformation of 1970s New York City.” Directed by Baz Luhrmann, this is sure to be as stylish as anything he’s done before.
11/14 The Crown - Spring
Starring Doctor Who actor Matt Smith, the period drama ”reveals the political rivalries and romance behind Queen Elizabeth II's reign and the events that shaped the 2nd half of the 20th century."
12/14 Luke Cage - Fall 2016
First appearing alongside Jessica Jones in her Netflix series, Luke Cage will pic up the pieces, seeing Cage come to terms with his super-strength and impenetrable skin. It is unknown whether Kathryn.
13/14 Narcos - Season 2 - Fall 2016
It’s back. The Netflix series hyped to match Breaking Bad was an astounding success around the world, apparently watched more than Game of Thrones. We’ll find out what happens to Pablo Escabar now he doesn’t have the protection of all his men.
14/14 A Series of Unfortunate Events - Fall 2016
Netflix is set to revisit the much-loved children’s novel, putting Neil Patrick Harris as Count Olaf in a show that looks so much creepier than the 2004 film. Not much else is known - i.e. casting - but Lemony Snicket is on board as executive producer, so get excited.
NATO (The National Association of Theater Owners) chief John Fithian added, "The theatrical window is a longstanding industry practice that has benefited studios, theaters and moviegoers. We all should tread lightly and be mindful that over the years, the film industry's success is a direct result of a highly successful collaboration between film makers, distributors and exhibitors."