When Hollywood's A-listers were asked about their rumoured participation in the upcoming Fifty Shades of Grey film, they were quick to deny any connection to the raunchy adaptation of the EL James novel.
But when it came to a more arthouse-oriented movie about a sex-obsessed woman found beaten up in an alley, it seems they couldn't wait to sign up.
A new poster campaign for Nymphomaniac, directed by Lars von Trier and due for release in his native Denmark during the festive season, shows its talented cast pretending to reach sexual climax.
Uma Thurman's hair looks a little unkempt, while Charlotte Gainsbourg's ecstatic expression suggests the film could prove even more controversial than Antichrist, von Trier's psychological horror that she and Willem Defoe starred in four years ago.
Elsewhere, Jamie Bell looks rather anguished, and Shia LaBeouf smokes a cigarette.
LaBeouf sent von Trier a sex tape to secure his role in the production, telling American chat show host Chelsea Handler: "I sent him videotapes of me and my girlfriend having sex and that's how I got the job."
Should the film garner good reviews, it could mark von Trier's re-entry into the film fraternity.
He was banned from the Cannes Film Festival in 2011 when, during a press conference for his film Melancholia, he expressed sympathy for Adolf Hitler.