The much-beloved Orange Wednesdays cinema offer has been given its end date, so be sure to clear your diaries for plenty of film nights before then.
Mobile phone network EE announced last month that it would be bringing Orange Wednesdays to a close “early next year” and now that day of doom has been confirmed as Wednesday 25 February.
Best films to watch in 2015
Best films to watch in 2015
1/9 Suffragette - 11 September
Meryl Streep is bound to make a formidable Emmeline Pankhurst in Sarah Gavron's new film about the British women's suffragette movement of the early 20th century. Streep is again working from a screenplay by Abi Morgan who also wrote The Iron Lady.
2/9 Far From The Madding Crowd - 1 May
Thomas Vinterberg turns his hand to Thomas Hardy and British costume drama. Memories of the John Schlesinger version with Alan Bates and Julie Christie will be hard to exorcise. Carey Mulligan and the mercurial Flemish actor Matthias Schoenaerts star as Bathsheba Everdene and Gabriel Oak.
3/9 Jurassic World - 12 June
The third Jurassic Park sequel is finally here starring Chris Pratt. The storyline goes something like this - theme park gets dinosaur to attrack visitors and it all goes horribly wrong. Should prove a fun one among cinema-goers.
4/9 Terminator: Genisys - 3 July
Arnold Schwarzenegger kept his promise - he's back and he's trying to stop Judgement Day.
5/9 Spectre - 6 November
Bond is back for the 24th time. So is arch-villain Blofeld. Director Sam Mendes did a sterling job with Skyfall but the last movie ended on a very downbeat note with poor old Judi Dench signing out of the series. The challenge now is to reinvigorate a franchise that is already well into its 50s.
6/9 Cake - 20 February
It's Rachel from Friends as you've never seen her before as Jennifer Aniston plays Claire Bennett - a woman who initiates a relationship with a widower while battling hallucinations of his dead wife.
7/9 Suite Francaise - 13 March
It will be intriguing to see how Saul Dibb’s long-awaited adaptation of Irène Némirovsky’s novel deals with a problem that has often confounded British film-makers: how to portray French characters played by English-speaking actors in Nazi-occupied, wartime Paris without slipping into ’Allo ’Allo!-style caricature. Michelle Williams and Kristin Scott Thomas lead Dibb’s promising cast.
8/9 In The Heart Of The Sea - 13 March
Chris Hemsworth plays tough seafarer Owen Chase in this dramatic Moby Dick movie.
9/9 Cinderella - 27 March
Kenneth Branagh's live action remake of Disney's classic tale stars Downton Abbey's Lily James. Helena Bonham-Carter and Cate Blanchett also star as the Fairy Godmother and evil stepmother.
EE told the Mirror that from then forth, its 2 for 1 cinema tickets offer, and its Pizza Express offer (the one with the free doughballs) would be no more, at least not for the time being.
“Orange Wednesday launched over a decade ago and at its peak was a massive success and an iconic promotion,” an EE representative said in a statement in December.
“After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on.”
The Orange Wednesdays offer was launched in 2003 by network Orange, which then merged with T-Mobile to form EE in 2010.
Those of you sobbing into your popcorn, there is some good news. EE has promised that an “exciting new offer” is heading our way in 2015, so “watch this space”.