A video-on-demand (VOD) initiative will bring three films that premiere at the 2010 Sundance Film Festival simultaneously into 40 million US households, via cable systems and satellite TV. The films will then be available for viewing for 30 days.
The VOD label called "Sundance Selects" will telecast Michael Winterbottom's and Mat Whitecross's sociopolitical documentary The Shock Doctrine, Benny and Josh Safdie's comedy Daddy Longlegs, and Daniel Grou's drama 7 Days ( Les 7 Jours du Talion).
"Moving the storytelling of the Sundance Film Festival beyond 10 days in Utah remains a top priority for us," said actor Robert Redford, founder of the Sundance Institute, about bringing the event to a wider audience, including selected screenings of Sundance films in other US cities.
The Shock Doctrine, which screened at the 2009 Berlinale debuts January 28th. Based on Naomi Klein's book, subtitled ‘The Rise of Disaster Capitalism' the screening is followed by an onstage dialogue the author, Redford, and filmmaker Winterbottom.
The Safdies' Daddy Longlegs (previously known as Go Get Some Rosemary at its premiere at Cannes last year), is an autobiographical bittersweet comedy that screens January 22. Grou's 7 Days, described as the story of a doctor whose world is upended by his daughter's murder. The Canadian feature debuts January 22 at midnight program.
The Sundance Film Festival runs Jan. 21-31 in Park City, Utah.