You big tease: the trailers for trailers
You're a movie marketer in your big-shot's office in LA. It's hot, you've had way too much coffee and your client wants to know your plan to publicise their latest blockbuster.
You haven't got one. So you come up with the idea of a trailer teaser, a 20-second hint of what's to come in, er, the trailer. This situation seems the only credible way to explain the half-a-minute sneak-peek of Len Wiseman's remake of Total Recall, which has been released online as a sort of amuse bouche to its trailer, which comes out on Sunday.
Still, as irritating as it is, at least it is more illuminating than the Twilight trailer teaser, which lasted all of 12 seconds.
Arts & Ents blogs
- 1 If I were Prime Minister: I'd give tax cuts to the rich, keep Trident, and get my football team wrong
- 2 Top Gear: Jodie Kidd, Philip Glenister and Guy Martin 'in advanced talks' to join show
- 3 General Election 2015: 14-year-old boy asks Nick Clegg – 'can you kill Katie Hopkins?'
- 4 University student in court for allegedly covering housemates' food in window cleaner and spit
- 5 Garland shooting: Isis claims attack on Prophet Mohamed cartoon contest in Texas as its first action on US soil
In defence of liberal democracy
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
Andy McSmith's Sketch: Feisty audience is the real star of an enlightening show